Marketing lectures Samenvattingen, Aantekeningen en Examens

A clear summary/overview of the study material for the course of Methodology in Marketing and Strategy Research (MMSR). This summary is based on all the web lectures that were provided in the course and it also includes additional information, pictures, and (elaborate) examples that were provided to explain the materials extra clearly. The summary helps you study with a bit more ease and provides you with all information without having to look at hours of web lectures yourself. Good luck!

Summary: Pricing And Revenue Analytics at Tilburg University for Marketing Analytics - December 2022. In this document I summarized all lectures, including the webclips, the compulsory readings and the readings for the tuorials of the course Pricing and Revenue Analytics. It also contains several explained examples used in the lectures.

Lectures for the course Marketing Strategy, it's the first lecture and two guest lectures. Look at my profile for other documents such as the knowledge clips and the articles!

A complete summary of all the lectures from Marketing Analytics for Big Data for the school year 2022/2023 at Tilburg University given by George Knox.

Lecture notes Marketing Communication and the Consumer College aantekeningen Marketing Communication and the Consumer All lectures, except lecture 9 (guestlecture!) Alle colleges, behalve lecture 9 (guestlecture!)

Complete summary lectures + elaborate notes from the lectures (incl. examples used in the lecture) for the course Brand Management.

ALL the lectures of the course Consumer Marketing for you in one document! Including some sample exam questions!

This summary includes all obligatory course materials: - Full textbook Persuasive Advertising by Scott Armstrong - Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker - Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis - Articles from Goldenberg This summary also includes the most important lecture notes. Notes from the guest lecture are NOT included. Good luck with the exam! :)

This summary is written for the course “Digital Media” during the semester Fall-2022 and is an elective part of the master Marketing Management. The input for this summary consists of the course material including the Harvard Business School reading, lectures, videos and articles.