Marketing for hospitality Samenvattingen, Aantekeningen en Examens

Service Management And Marketing Exam Questions With 100% Correct Answers Macroeconomic background - Service share of GDP Service constitutes a big share of employment - answer Service as a type of industry - answer- Healthcare - Professional services - Financial services - Hospitality - Travel - Entertainment - Others OBS! Services in some service industries (banking, insurance) are often called products The IHIP charecteristics - answer- Intangibility (service lack the tactile qua...

THM Final Exam Study Guide In this approach, organizations recognize that consumers have many options, try to communicate information to consumers about how their product solves the consumers' needs, stress quality, and emphasize consumer satisfaction. - Marketing Orientation Which of the following is the best response to the statement "tourism is an industry" - Strong disagreement since industries are defined by their inputs and its production functions while tourism is defined by ...

RHM Content Exam 1 How is good service defined? What constitutes superior service? - meeting customers' needs in the way they want and expect them to be met; superior service is exceeding customers' expectations What are some challenges service businesses face when managing and marketing their products and services? - 1. The nature of the product is different 2. Customers are more involved in the production process 3. People are part of the product 4. Its' harder to maintain quali...

What is the industry term used to describe the sum of prices paid by a business's customers? - total revenues Historically, what concept have hospitality managers chiefly used to calculate their selling prices? - costs What is an algebraic equivalent of the formula: Sales = Costs + Profit? - profit=sales-costs What is the name for the net value achieved by both parties in a business transaction? - profit What element is not present in a barter economy? - money What is the formula used to...

Foundations of Event Management Exam 1complete solution to Ace your A+ 202425 What does MEEC stand for? Meetings, Exhibition, Event, and Convention What are the 3 significant entities that organize and hold MEEC gatherings? Corporations Associations Government Third Sectors What are the key components of an event? Unique temporary gathering of people ritual What are some of the divisions of the Tourism and Hospitality Industry? Lodging, food, transportation, attractions, ...

Career Planning and Skill Development Unit 3 Lesson 10 Hospitality and TourismWhich of the following courses would be most helpful for a person wanting a career in hospitality? Select the two correct answers. - correct answer marketing, food service management What is the name of the two-year program that prepares high school students for jobs in the hotel industry? - correct answer Hospitality and Tourism Management Program Which of the following is considered a career in the food industr...

Revenue Management Final Verified Solution 2023 What is the term used to identify a management philosophy that places customer gain ahead of short-term revenue maximization in revenue management decision making? - ANS->>customer-centric revenue management What is the term used to describe the potential customers to whom a business's marketing activities and messages are directed? - ANS->>the target market Understanding the barter system is critical because it helps us under...

what formula represents a buyer's view of a sales transaction? - correct answer perceived value-selling price=personal profit what special challenge do buyers of hospitality products such as hotel guest rooms or restaurant meals face? - correct answer difficulty in quality evaluation prior to purchase as price decreases, ____ increases - correct answer value what factors do revenue managers employ when they devise and implement strategic pricing plans? - correct answer data management ...

Exam 1 Questions and Answers Fully solved 2024 Terms in this set (81) Original Tru is a new brand launched by Hilton to enter the upscale market. False The average number of rooms in a luxury hotel in the U.S. is about: A) 500-550 B) 300-350 C) 100-150 D) 0-50 B) 300-350 To find a safe and high quality hostel, you want to check if the hostel is a member of the Youth Hostel Association (Hostelling International). True Which of the following is NOT a benefit of bei...

What is the difference between and interior designer and interior decorator? - correct answer-Interior design is the art and science of understanding people's behavior to create functional spaces within a building. Decoration is the furnishing or adorning of a space with fashionable or beautiful things. In short, interior designers may decorate, but decorators do not design. What do interior designers do? - correct answer-Interior design is a multi-faceted profession in which creative and te...