Kt 3 Samenvattingen, Aantekeningen en Examens

Product - The need-satisfying offering of a firm Customer Satisfaction - The extent to which a firm fulfills a consumers' needs, desires and expectations Innovation - The development and spread of new ideas, goods and services Economies of Scale - As a company produces larger numbers of a particular product, the cost of each unit of the product goes down Production Era - A time when a company focuses on production of a few specific products - perhaps because few of these products are ava...

MKT 301 STUDY GUIDE EXAM LATEST UPDATE...

Define marketing and identify the diverse factors that influence marketing actions. - ANSWER marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. this definition relates to 2 primary goals of marketing: discovering the needs of prospective customers and satisfying them. explain how marketing discovers and satisfies con...

Marketing Defined - the process of creating, pricing, distributing, and promoting goods, services, and ideas to facilitate satisfying exchange relationships with customers in a dynamic environment AMA 2004 definition - Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders 4 P's - Product - Goods, services, or ideas that s...

Marketing - Activity, set of institutions and processes for creating, capturing, communicating, delivering and exchanging offerings that have value for customers, clients, partners at large. Bartering is Marketing: T/F? Why? - True! Because marketing is any 2 or more parties exchanging of value Old View of Marketing - Marking a sale "telling and selling" New View of Marketing - Satisfying customer needs Things that can be marketed: - -Goods -Services -People -Behaviors -Organizations...

What is the nonprofit sector positioned well to be considered an expert source? - correct answer 1. Level of purity 2. Less powerful 3. They help real people with real problems What are the five qualities of a good expert source? - correct answer 1. Accessibility 2. Be Cooperative 3. Own a well understood Niche 4. Build a solid track record 5. Be trustworthy What are the biggest mistakes that nonprofits make? - correct answer 1. Not doing your research: do your due diligence ...

After a company decides to go global what is there very next decision? - Answer-the next decision should be what is our level of involvement going to be? Customization - Answer-context of international marketing to a country-tailored product strategy which focuses on cross-border differences in the needs and wants of target customers, appropriately changing products in order for them to match local market conditions. International Levels of Involvement - Answer-Exporting Contractual Agreem...

Marketing - Activity, set of institutions and processes for creating, capturing, communicating, delivering and exchanging offerings that have value for customers, clients, partners at large. Bartering is Marketing: T/F? Why? - True! Because marketing is any 2 or more parties exchanging of value Old View of Marketing - Marking a sale "telling and selling" New View of Marketing - Satisfying customer needs Things that can be marketed: - -Goods -Services -People -Behaviors -Organiz...

MKT 3010 Exam Questions & Answers Business to Business Marketing (B2B) - CORRECT ️️ the process of buying and selling goods or services to be used in the production of other goods and services, for consumption by the buying organization, or for resale by wholesalers and retailers B2B vs. B2C - CORRECT ️️ going to publix and buy lemons to make lemonade vs. going to publix and buy lemons to make lemonade that will be used to make lemonade in a stand B2B Markets - CORRECT ️️ res...