Trade promotions Samenvattingen, Aantekeningen en Examens
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![MAR 3023 EXAM 1 QUESTIONS WITH 100 % CORRECT ANSWERS | VERIFIED](/docpics/5100502/6629d8c9d05ac_5100502_121_171.jpeg)
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MAR 3023 EXAM 1 QUESTIONS WITH 100 % CORRECT ANSWERS | VERIFIED
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What is marketing? - Answer-Product development to satisfy unmet consumer needs 
Great Marketing (3 things) - Answer-1. Develop products that people want or need 
2. Price them at a level that maximizes profits 
3. Distribute them to where consumers are 
Marketing Defininition - Answer-The process by which companies determine what products or services 
may be of interest to customers and the strategy to use in sales, communications and business 
development 
Simple Trade Era - Answer-(Pre-1860'...
![ARE 136 Ch. 15 Questions and Answers Complete](/docpics/3401874/64fb818867c20_3401874_121_171.jpeg)
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ARE 136 Ch. 15 Questions and Answers Complete
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ARE 136 Ch. 15 Questions and Answers Complete 
 
Sales promotion is the use of techniques that create a perception of greater brand value among consumers, the trade, and business buyers, but the techniques can't entail an incentive. 
 
a. True 
 
b. False 
False 
The complex and information-rich tools of IBP can help create brand loyalty and competitive advantage. 
a. True 
 
b. False 
True 
One advantage of sales promotions is that the results are simple to measure. 
a. True 
 
b. False 
True ...
![WGU Sales Management D099 Pre-Assessment exam questions and answers](/docpics/5377953/664badc17c90d_5377953_121_171.jpeg)
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WGU Sales Management D099 Pre-Assessment exam questions and answers
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A retailer is advertising its new product line and has designed a campaign that includes social media advertising, print promotional pieces, online promotions, and a special product launch event. Which concept is the retailer using to promote its new product line? 
Relationship selling 
Integrated marketing communications 
Buyer journey 
Marketing research 
Integrated marketing communications 
 
 
 
A salesperson wants to get to know a prospective customer by establishing ongoing communication t...
![DECA Exam Questions with All Correct Answers](/docpics/5116115/662be196890fd_5116115_121_171.jpeg)
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DECA Exam Questions with All Correct Answers
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DECA Exam Questions with All Correct Answers 
promotion - Answer-any activity that helps in the exposure or sale of a product 
 
product promotion - Answer-promotional method used by business to convince prospects to select their goods or services instead of a competitors brand 
 
institutional promotion - Answer-a promotional method used to create a favorable image for a business, help it advocate for change or take a stand on trade or community issues 
 
promotional mix - Answer-the cost effe...
![ARE 136 Ch. 15 Questions and Answers Complete](/docpics/3556954/651d612d99cd4_3556954_121_171.jpeg)
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ARE 136 Ch. 15 Questions and Answers Complete
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ARE 136 Ch. 15 Questions and Answers Complete 
 
Sales promotion is the use of techniques that create a perception of greater brand value among consumers, the trade, and business buyers, but the techniques can't entail an incentive. 
 
a. True 
 
b. False 
False 
The complex and information-rich tools of IBP can help create brand loyalty and competitive advantage. 
a. True 
 
b. False 
True 
One advantage of sales promotions is that the results are simple to measure. 
a. True 
 
b. False 
True ...
![ARE 136 Ch. 15 Questions and Answers Complete](/docpics/3401109/64fb6ace96a21_3401109_121_171.jpeg)
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ARE 136 Ch. 15 Questions and Answers Complete
- Tentamen (uitwerkingen) • 24 pagina's • 2023
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Ook in voordeelbundel
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ARE 136 Ch. 15 Questions and Answers Complete 
 
Sales promotion is the use of techniques that create a perception of greater brand value among consumers, the trade, and business buyers, but the techniques can't entail an incentive. 
 
a. True 
 
b. False 
False 
The complex and information-rich tools of IBP can help create brand loyalty and competitive advantage. 
a. True 
 
b. False 
True 
One advantage of sales promotions is that the results are simple to measure. 
a. True 
 
b. False 
True ...
![BUS-M300 Final Exam Questions And Correct Answers](/docpics/4359666/65b7471ca7fe1_4359666_121_171.jpeg)
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BUS-M300 Final Exam Questions And Correct Answers
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BUS-M300 Final Exam Questions And Correct Answers 
 
When is Price Promotion effective? 
When the customer is sensitive to price. 
Inelastic 
% change in demand is LESS THAN % change in price. 
Elastic 
% change in demand is GREATER THAN % change in price. 
-Price increases, revenue decreases 
-Price decreases, revenue increases 
Promotional Pricing 
Price below list or cost for short run sales (discounts and rebates). 
Everyday Low Pricing Strategy 
For price sensitive. 
Customary Pricing 
Tra...
![Marketo Certified Associate Exam 2024 Questions and Answers | Already Passed](/docpics/4877310/66085544a1ea9_4877310_121_171.jpeg)
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Marketo Certified Associate Exam 2024 Questions and Answers | Already Passed
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Marketing automation technology - Streamlines, automates, and measures marketing tasks 
and workflows 
Marketo's nurture programs (do what) - Adjust as people interact with them to guide leads 
through their buyer journey 
Lead nurturing - The process of collecting, qualifying, and interacting with people 
throughout the buying process 
Marketo's engagement hub allows you to capture what you learn about your customers from: - 
Email opens and clicks, Ad clicks, Web page visits, File downloads ...
![Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shimp](/docpics/5334959/66473b0e935d1_5334959_121_171.jpeg)
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Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shimp
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Part I: THE PRACTICE AND ENVIRONMENT OF INTEGRATED MARKETING COMMUNICATIONS (IMC). 
Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shimp. 1. An Overview of Integrated Marketing Communications. 2. Enhancing Brand Equity and Accountability. 3. Brand Adoption, Brand Naming and Intellectual Property Issues. 4. Environmental, Regulatory and Ethical Issues. Part II: FUNDAMENTAL IMC PLANNING AND DECISIONS. 5. Se...
![CSUF MKTG 351 FINAL EXAM REVIEW |144 QUESTIONS AND ANSWERS|GUARANTEED SUCCESS](/docpics/3641606/652ee82ed5605_3641606_121_171.jpeg)
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CSUF MKTG 351 FINAL EXAM REVIEW |144 QUESTIONS AND ANSWERS|GUARANTEED SUCCESS
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Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
 
 
 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
 
 
 
promotional strategy 
a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the products offer competitive advantage 
 
 
 
advertising 
mass c...
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