Obligatory papers Samenvattingen, Aantekeningen en Examens

Summary of all the obligatory papers provided by professor Remco Zwinkels

This is a summary of all the lectures, required chapters from the Blattberg book and the obligatory papers for the course Customer Analytics of the master Marketing Management.

Summary of all the obligatory papers for the course Marketing Communications of the master Marketing Management. All relevant information and figures are included. This summary is complete and can therefore easily be used as substitution for the actual papers.

A complete and thorough summary of both papers and lectures that were obligatory readings during the Strategy Implementation course of the Master Strategic Management at Tilburg University. It contains 63 pages and more than 17.000 words and it covers all of the topics discussed.

Summary of the obligatory papers (1-8, last one misses) from the course Customer Analytics. This document contains rather compact summaries of papers 1-8. Please note that the last paper is not included since I was not able to find the correct version of the paper (only one with 64 pages...). However, luckily this paper was discussed in the lectures rather detailed.

Summaries of obligatory literature of E-business 2016, except for papers 12 and 18. Consists of: Article 1 - Abdollahi & Leimstoll (2011) - A classification for business model types in E-commerce Article 2 - Almeida et al (2013) - E-commerce business models in the context of web 3.0 paradigm Article 3 - Richard and Chebat (2016) - Modeling online consumer behavior - Preeminence of emotions and moderating influences of need for cognition and optimal stimulation level Article 4 - Hwang and...