Multichannel marketing Samenvattingen, Aantekeningen en Examens

MGT 103 Exam Review Questions and answers, graded A+/ verified. Marketing channel - --consists of individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users -marketing channels make possible the flow of products and services from a producer, through intermediaries, to a buyer Intermediaries and the important functions they serve - --intermediaries make possible the flow of products from producers to ulti...

MISY 5380 - CRM - Ch. 1 Introduction to Customer Relationship Management Customer Relationship Management (CRM) - correct answer enables an organization to better manage relationships with suppliers, distributors, dealers, etc. Reasons CRM is a difficult business practice to define - correct answer ► It can apply to different levels of customers. ► Some of the key components of CRM shift when considering business-to-business (B2B) versus business-to-consumer (B2C) relationships. ► ...

MKT-315 Topic 6 QuizAdding new channels in a multichannel distribution system provides the following advantage: - correct answer It expands market and sales coverage When a company arranges two or more marketing channels to target one or more customer segments, it is called a(n) ________ system. - correct answer Multichannel distribution A "supply chain" is thought of as limited because it: - correct answer Implies that planning commences with raw materials and factory capacity Ind...

BDS exam revision questions & answers 2024/2025 What is Porter's Five Forces - ANSWERSMichael Porter's Five Forces framework • It focuses on analysing an industry and a firm relative to its competitors in this industry • It can be used for traditional and online industries and businesses • It is NOT a theory; it is a tool for analysis Porter's Five Forces - ANSWERSthreat of entry, threat of substitute, supplier power, buyer power, and competitive rivalry electronic ecommer...

personal selling correct answers human-driven INTERACTIONS that bring an economic exchange within a VALUE-creation context what is true about selling correct answers -it is more about the interaction between buyer/seller than the sequential steps -can involve multiple people or organizations -all about creating value (CVP) -goal=create economic exchange, NOT just to promote the product or service -nonsalespeople in businesses use selling principles all the time customer value propositi...

UGBA 10 LECTURE 9 What is a channel of distribution? - correct answer A group of individuals and organizations that directs the flow of products from producers and consumers What is a market intermediary? - correct answer A link between producers and other intermediaries or to the ultimate users of the product From a producer's perspective, what do the different distribution channels provide you? - correct answer An avenue to different customer segments Do channels add any value to a ...

MISY 5380 - CRM - Ch. 1 Introduction to Customer Relationship ManagementCustomer Relationship Management (CRM) - correct answer enables an organization to better manage relationships with suppliers, distributors, dealers, etc. Reasons CRM is a difficult business practice to define - correct answer ► It can apply to different levels of customers. ► Some of the key components of CRM shift when considering business-to-business (B2B) versus business-to-consumer (B2C) relationships. ► Th...

MKTG 3340 Chapter 11 Questions with complete solution 2024IMC (Integrated Marketing Communications) vs Omnichannel Marketing - correct answer IMC: The concept of designing marketing communications programs that deliver a consistent message to a target audience, using different types of media. (Make sure message is consistent across channels and media vehicles) Omnichannel (Multichannel) Marketing: involves the blending of different communication and delivery channels that are MUTUALLY...

conflict can occur when management at Eat and Run Restaurants disagree about specific discount rates for high school students.  Horizontal  2 An intensive distribution strategy would be best implemented for these products.  Soft drinks  3 What type of marketing channel would Secure Insurance use if it offers its products exclusively through door-to-door salespersons?  Direct  4 When a company arranges two or more marketing channels to target one or more customer...

 ________ conflict can occur when management at Eat and Run Restaurants disagree about specific discount rates for high school students.  Horizontal  2 An intensive distribution strategy would be best implemented for these products.  Soft drinks  3 What type of marketing channel would Secure Insurance use if it offers its products exclusively through door-to-door salespersons?  Direct  4 When a company arranges two or more marketing channels to target one or ...