Marketing radboud Samenvattingen, Aantekeningen en Examens

Samenvatting van H1 t/m 14 van het boek strategic brand management voor het vak International Brand Management voor de master marketing op de Radboud Universiteit. Hoofdstukken zijn allemaal exam relevant.

In dit document tref je begrippen van Marketing aan met daarbij een passend voorbeeld. Sommige begrippen, zoals het begrip 'Marketing' worden niet genoemd, omdat daar geen voorbeeld voor bestaat. Zie dit dus niet als een lijst met alle begrippen van Marketing!

Everything you need to know is included. The central idea behind marketing is that a firm (or other entity)will create something (e.g., a product or service) of value to one or more customers who, in turn, are willing to pay enough (or contribute other forms of value) to make the venture worthwhile. The value of the product or service offered by the firm must be examined from the customer’s point of view. Some customer segments value certain product attributes more than others. A ve...

Author passed the exam with an 7.5. This trial exam consist of 32 MC questions equally spread over all the 10 lectures and 24 chapter of the book you needed to learn. It can provide you with a fast check if you learned enough for the exam. All the answers and the explanation of the answers and theory are in there and the place where you can find the answer. Exam is in English. Do not buy on sunday.

All mandatory articles of Weconomy 2020 in English. These also include the two readings suggested for the essay exam. These are: Readings 1 Introduction Jonker, J. & Faber, N. (2016). Framing the Weconomy. Rifkin, J. (2012) The Third Industrial Revolution: How the Internet, Green Electricity, and 3-D Printing are Ushering in a Sustainable Era of Distributed Capitalism Rockström et al. (2009) Planetary Boundaries: Exploring the Safe Operating Space for Humanity Raworth, Kate (2013). Doughnut E...

Summary of all articles of the course WEconomy

Summary for Consumer Behavior course at Radboud University, includes exam-relevant chapters from the book, the articles, and lecture notes. Book: Hoyer, W.D., D.J. MacInnis and R. Pieters (2018), Consumer Behavior, 7e Edition, Boston, USA, Cengagelearning. [ISBN-number: 978-1-305-50727-2 Chapters 1,2,3,4,5,6,7,8,9,10, and 17 Articles: Briñol, P., Rucker, D. D., & Petty, R. E. (2015). Naïve theories about persuasion: Implications for information processing and consumer attitude change. Fransen...

Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.

Summary of Educational video's of Bachelor and Pre-master Course Marketing Communication

Samenvatting van de colleges van het vak Marketing & Innovation aan de Radboud Universiteit te Nijmegen. Zelf heb ik dit vak met een 8,2 afgerond, terwijl het gemiddelde cijfer voor het tentamen een 6,7 was. Uitgebreide aantekeningen van alle colleges, aangevuld met de belangrijkste take-aways van de literatuur.