Marketing lectures Samenvattingen, Aantekeningen en Examens

These notes include a summary of second-year marketing management work. With information from the textbook Marketing Concepts and Strategies, these notes also contain additional notes from lectures, tutors and the slides used during the duration of the module. *Exam mark: 88% *Final mark: 90% Please support my profile by leaving a review!

Notes of all the compulsory lectures and knowledge clips of the course Consumer Behaviour/Consumer Behavior, (6314M0159Y). This is a mandatory course for both tracks, Digital Marketing and Consumer Marketing. Both are specialisation tracks of the MSc Business Administration at University of Amsterdam (UvA). Includes all the weeks: 1) the psychological core, 2) consumer (ir)rationality, 3) affective and emotional consumer reactions, 4) social influence, 5) consumers and marketing for a 'bette...

All articles for the course Marketing Strategy summarized, ready for you to rock the exam! Take a look at my profile for the other documents that I have uploaded. I also sell lectures and a summary for the course Digital Marketing and Technology.

Summary of all the lectures for the course introduction to research in marketing Aims to provide a clear overview of the most important topic in a comprehensive way

ALL the lectures of the course Customer and Marketing Analytics in one document. Including a lot of sample exam questions! Ready for you to rock your exam! :)

Lecture summary and notes of the course Digital Marketing and Technology from Msc Marketing 2021-2022 (VU). This document contains an summary of the lectures with elaboration on the articles. The findings of the articles are explained.

Summary of all the lectures of Marketing Strategy. This summary includes lecture notes and screenshots of the most important figures from the slides. I have updated the summary after the exam, so all important information is covered. The course Marketing Strategy was taught by Steven Sweldens and Serena D'Hooge in the master program Marketing Management at the Erasmus University (RSM).

This document contains the content of the lectures from Research methods in Marketing + some content from the tutorials.

50 open questions and answers based on the lectures from B. Hillebrand on Marketing & Innovation. Also questions the teacher discussed during the courses.