Destination marketing Samenvattingen, Aantekeningen en Examens

Toursim requires people with what? correct answers 1. ability- $ and time 2. mobility- transport 3. motivation- desire and determination to travel What is pre-industrial historical development? correct answers travel was traded, festivals, curiosity What are the 3 major civilizations that dominated in pre-industrial? correct answers 1. egyption influence- large cities, central gov't influence- language spread, developed currency exchange 3. roman influence- developed road and water w...

THM Final 5-10 A process through which parties who see different aspects of a problem can constructively explore their differences and search for solutions that go well beyond their limited vision of what is possible. - collaboration In describing the success of pro-poor tourism in South Africa the importance of a company's legitimacy among local institutions was identified as really important. This legitimacy among local institutions is called - social license to operate Mason say...

What is the industry term used to describe the sum of prices paid by a business's customers? - Answer-Total Revenues Historically, what concept have hospitality managers chiefly used to calculate their selling prices? - Answer-Costs What is an algebraic equivalent of the formula: Sales = Costs + Profit? - Answer-Profit = Sales - Costs What is the name for the net value achieved by both parties in a business transaction? - AnswerProfit What element is not present in a barter economy? - Ans...

An SSI Professional must ____ to maintain active status. All answers are correct Complete the online renewal Pay the annual fee Affiliate with an active status SSI dive center - All answers are correct The Customer Loyalty Cycles describes the process for: Acquiring and retaining customers Convincing customers to visit new dive sites Selling equipment to customers All answers are correct - Acquiring and retaining customers Which of the following is a benefit of affiliating with a Dive ...

Developing the SSI Network benefits dive centers by: A. increasing communication between dive centers and resorts B. only increasing the flow of new divers to resorts C. decreasing communication between dive centers and resorts D. only increasing the flow of new divers to centers - A. increasing communication between dive centers and resorts An SSI Professional must ____ to maintain active status. A. complete the online renewal B. all answers are correct C. affiliate with an active stat...

A/B Testing correct answers comparing two versions of a web page to see which one performs better Acquisition correct answers channels that site visits come through to get to your site. How your visits are acquired Attribution correct answers assigning values to touch points within a users journey to conversion Attribution Analysis correct answers Attribution Models: -Last click attribution: measuring success based on click -View-Through Conversions: when a customer sees an ad and l...

AMA Digital Marketing Professional Exam Questions & Answers 2023/2024 A/B Testing - ANSWER-comparing two versions of a web page to see which one performs better Acquisition - ANSWER-channels that site visits come through to get to your site. How your visits are acquired Attribution - ANSWER-assigning values to touch points within a users journey to conversion Attribution Analysis - ANSWER-Attribution Models: -Last click attribution: measuring success based on click -View-Throug...

CMP EXAM WITH 100% CORRECT ANSWERS 2023 All freight traveling between countries must be accompanied by which of the following: a. an attorney b. an event rep c. descriptive documentation d. photographs of the contents - Correct answer-c. descriptive documentation The content of an event is determined by a. objectives b. audience c. budget d. suppliers - Correct answer-a. objectives DMCs and destination marketing organizations can provide guidelines on: a. hiring and contracting b. recruitment...

Line Haul Cost correct answers The cost to operate the vehicle, whether it is half empty or full, is the same basic cost. What does alter is the distance that is traveled. Terminal Handling correct answers The cost of handling a shipment several times. When full loads are shipped there is no extra handling thus no extra cost. The shipment can go direct to the required destination. Supplier correct answers A company from which you purchase parts or material Customer correct answers The p...

Line Haul Cost correct answers The cost to operate the vehicle, whether it is half empty or full, is the same basic cost. What does alter is the distance that is traveled. Terminal Handling correct answers The cost of handling a shipment several times. When full loads are shipped there is no extra handling thus no extra cost. The shipment can go direct to the required destination. Supplier correct answers A company from which you purchase parts or material Customer correct answers The p...