Customer journey mapping Samenvattingen, Aantekeningen en Examens

Dit document is een samenvatting voor het eindgesprek van de minor Digital Marketing & Social Media op Zuyd Hogeschool in Sittard. Alle onderwerpen van het beoordelingsformulier zijn in dit bestand samengevat. De volgende onderwerpen komen in deze samenvatting aan bod: Relatie 4P's en 4C's, Bedrijfsprocessen van de online marketing cyclus herkennen, BAIA-model en typen media, 6B-model, Online marketingfunnel, Koopbeslissingsproces, Customer Journey Mapping, Productrealisatie, Klantwaarde en co-c...

Northern Trail Outfitters (NTO) has acquired a competitor. The agreement is to migrate the acquired company into NTG's Technological Platforms. One of its challenges is to offer a unified customer experience while strengthening the relationship with its customers. The business analyst (BA) has been asked to translate the business objectives and assemble an improved and standard customer experience. Which strategy should the BA use to accomplish the goal? A. Understand business objectives,...

Why are chatbots a great tool for strategically using marketing automation and AI? • They can mitigate friction regarding availability. • They are the primary tool for streamlining cadence and content. • They are used for journey mapping. • They can create buyer personas. 6. Cobbling together software parts that do not all use the same database increases the risk of what? • Marketing automation • AI • Clean data • Dirty data 7. Customer segmentation is: • The active...

Northern Trail Outfitters (NTO) has acquired a competitor. The agreement is to migrate the acquired company into NTG's Technological Platforms. One of its challenges is to offer a unified customer experience while strengthening the relationship with its customers. The business analyst (BA) has been asked to translate the business objectives and assemble an improved and standard customer experience. Which strategy should the BA use to accomplish the goal? A. Understand business objec...

Digital Marketing Any kind of marketing that happens on a digital platform inbound marketing a business methodology that attracts customers by creating valuable content and experiences tailored to them Inbound Methodology a method for growing an organization by building lasting relationships with people and helping them reach their goals. - Because when your customers succeed, you succeed. Does Digital Marketing only consist of inbound or outbound marketing strategy? No...

Northern Trail Outfitters (NTO) has acquired a competitor. The agreement is to migrate the acquired company into NTG's Technological Platforms. One of its challenges is to offer a unified customer experience while strengthening the relationship with its customers. The business analyst (BA) has been asked to translate the business objectives and assemble an improved and standard customer experience. Which strategy should the BA use to accomplish the goal? A. Understand business objec...

CPXP Exam - Domain 3 Latest Update Graded A Change Catalyst Things that initiate, manage, and lead in a new direction -Burning Platform/Significant Threat -Passion to be better -Visionary leadership -External restructuring -New facilities / technology Change Catalysts - Burning Platform/Significant Threat HACHPS introduced Universal Precautions Low scores, poor community reputation Market research Change Catalysts - External Restructuring Mergers, acquistions, system expansions Change Catalys...

Dit document biedt uitgebreide college aantekeningen van het gastcollege van Carolien Vader (auteur Content Playbook en B) tijdens de minor Creative Business aan Hogeschool Rotterdam tijdens het blok Monetizing in december 2022. In de aantekeningen vind je alle vertelde informatie van Carolien over verdienmodellen van content. Van native advertising & Custom publishing tot paywalls en events: Carolien geeft nuttige, strategische tips mee over geld verdienen met je content in de creator econo...

Design Thinking? Correct Answer Design Thinking is a customer-centric development process that creates desirable products that are profitable and sustainable over their lifecycle. Goes beyond the focus on creating features and functions instead emphasizes on understanding the problem to be solved, the context in which solution will be used and the evolution of the solution Design Thinking activities ? Correct Answer Understand the problem + Design the right solution which is Desirable, feasib...

What are the benefits of including both traditional and digital marketing activities when creating a marketing campaign? 1. Optimizes for scale and relevance 2. Uses every audience's point of contact When considering entering a new market or cultural community, why is it beneficial to conduct cultural research first? 1. To prevent misconceptions and avoid association with offensive content 2.To adapt the positioning and offer to fit in a global context You are researching your compet...