Consumer promotions Samenvattingen, Aantekeningen en Examens

Sales promotions and characteristics - Answer Any incentive that is additional to the basic benefits provided by the brand and temporarily changes its perceived price or value -Short-term oriented -Capable of influencing behavior b/c it offers buyers superior value and can make them feel better about the buying experience Sales promotions examples - Answer Consumer: samples, coupons, premiums, contests, sweepstakes, etc. Trade: buying allowances, push money, advertising allowances, ...

OPMA 317 FINAL EXAM QUESTIONS AND ANSWERS RATED A During the SCM Exercise Graph Commonalities Fluctuations, amplification, and a time lag between the retailer to the factory Beer Game Average Everyone averaged around the same even though some came from different backgrounds yet the players control the game, you can't blame customer demand What caused people to act the way they did during the beer game? 1) Lack of communication/cooperation - guessing of the customer demand-->arbitrary order...

Land & Nature Jerky Analysis Individual Assignment Please be sure to show your work (points will depend upon my being able to tell what you did). 1) (6 points) We went over incremental revenue to cost in class. Please compute the ratios for 2018 for a) trade promotions and b) consumer promotions. Please compare each to the industry average. 2) (5 points) We went over the Return-on-Marketing-Investment (ROMI) in class. Please provide the ROMI for 2018 and 2019 for BOTH tr...

NAPSRx® Final Exam Quiz Solution 2021-2022 Rated A+ 144 Correct Answers out of 160 [Answer-Key] [2022] (92% Result) Answer key for 16th Edition CNPR Pharmaceutical Sales Reps Exam Answer Marked in Green Color 1. How are drugs sorted into therapeutic groups and classes? A. first by the conditions that they are used to treat. and then by their mechanisms of action B. First by their mechanisms of action. and then by their therapeutic effects C. First by their side effects. and ...

Test Bank for Marketing, 20th Edition, William M. Pride, O. C. Ferrell   True / False 1. Marketing consists primarily of selling and advertising. a. True b. False ANSWER: False 2. The broadest and simplest definition of marketing states that it is the development and efficient distribution of products for consumer segments. a. True b. False ANSWER: False 3. Customers are the focal point of all marketing activities. a. True b. False ANSWER: Tru...

what is the industry term used to describe the sum of prices paid by a business's customers? -daily receipts -profit -profits less expenses -total revenues -total revenues historically, what concept have hospitality managers chiefly used to calculate their selling prices? -income -revenue -costs -profits -costs what is an algebraic equivalent of the formula: sales=costs+profit? -profit=sales-costs -costs=sales+profits -costs=profit-sales -prof...

Define marketing - ANSWER-Marketing is a process by which companies create value for customers and build strong customer relationships to capture value from customers in return What is the goal of marketing? - ANSWER-To attract new customers by promising superior value and to keep and grow current customers by delivering value and satisfaction How old is marketing? - ANSWER-As old as when people formed tribes What is the Federal entity that regulates marketers the most? - ANSWER-Consume...

concentrates on getting all of the promotional mix elements to work together - correct answer -Marketing Communications Advertising, Public Relations, Sales Promotions, Personal Selling & Social Media - correct answer -Promotional Mix paid; mass communication; impersonal; increases sales in the long run; one way - correct answer -Advertising unpaid; effective but limited control; proactive communication; highly credible (ex: consumer reports) - correct answer -Public Relations has a ...

CSUF MKTG 351 Final Exam Review Questions and Answers 100% Pass Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the prod...

What are Some Errors in Communication? - sources may not adequately transform the abstract idea into an effective set of symbols a properly encoded message may be first sent through the wrong channel and never make it to the intended receiver the receiver may not properly transform the set of symbols into the correct abstract idea feedback may be so delayed or distorted that it is of no use it the sender Encoding - process of having the sender transform an idea into a set of symbols...