Business for creatives Samenvattingen, Aantekeningen en Examens

APR Liberty University -Exam 2 APR 241 questions with answers copywriter - correct answer person who creates the words and concepts for ads and commercials art director - correct answer Along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together. creative director - correct answer head of a creative team of agency copywriters and artists who is assigned to a client's business and who is ultimately responsible for the creative p...

When was HUAC - What does HUAC stand for ? - House Un-American activities Committee What constituted for the decline of Hollywood? - HUAC, The Blacklist, Paramount Consent Decree, Rise of Talent Agencies, new business model, and TV What was capitalism's greatest crisis? - The Great Depression What does CPUSA stand for? - Communist Party USA What stance does communism take in the mid 30's? - Fascism and Nazism What happens in 1938? - Sub committee in the US house of Representatives, HUA...

Chapter 8 APR 241 Liberty University - Question and answers verified to pass Chapter 8 APR 241 Copywriter Person who creates the worlds and concepts for ads and commercials art director Along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together creative director Head of a creative team of agency copywriters and artists who is assigned to a clients business and who is ultimately responsible for the creative product...

APR Liberty University -Chapter 8 APR 241 questions with answers Copywriter Person who creates the worlds and concepts for ads and commercials art director Along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together creative director Head of a creative team of agency copywriters and artists who is assigned to a clients business and who is ultimately responsible for the creative product - the form the final ad takes ...

Samenvatting van het boek bedrijfskunde integraal voor het vak Business for Creatives / Principles of Business in leerjaar 2 van Creative Business (Saxion Enschede)

Samenvatting van het boek bedrijfskunde integraal LET OP: alleen h1, h2, h3.1, h4, h7.1 en h8

How can Google Ads help you advance your business goals? -By driving online, in-app, in-person, and over-the-phone sales -By building awareness of your brand -By influencing consideration of your products and services Advertising with Google Ads starts with... creating campaigns based on your business objectives Search These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer. Video These ads ap...

Google Ads Measurement Certification questions and answers well illustrated. For video campaigns, the last impression of a video ad will get credit for the view-through conversion. - correct answers.True What can be used to customize how the data is tracked in the Conversions column? - correct answers.Include in Conversions setting Which three of the following actions can improve your conversion rate? Select All Correct Responses - correct answers.(B) Use negative keywor...

Role of an account manager? he chief role of the account executive is to extract the very best possible work from the other departments of the agency Account Executives can be divided into: Custodians and Contributors Account Manager Characteristics: - They care a lot, sometimes even more than their own clients do - The organizing principle of the day is "what am I doing to make the work better?" - They make it happen -They keep promises- the agency is only as good as their word ...

Chapter 3 - The Evolution of Promoting and Advertising Brands TRUE/FALSE 1. A capitalistic system, ensures the emergence of advertising. ANS: F DIF: Easy REF: p. 77 OBJ: 3-1 TYP: Knowledge 2. Advertising is essential to the competition for resources in a capitalistic system because it is a critically important tool that informs and persuades consumers about their choices. ANS: T DIF: Moderate REF: p. 77 OBJ: 3-1 TYP: Comprehension 3. The Industrial Revolution led to mass production of adv...