Vals model Samenvattingen, Aantekeningen en Examens

the production era 1. "A good product sells itself" - Prior to the 1920's the sales era 2. "Creative ads and selling will overcome consumer resistance and persuade them to buy" - Prior to 1950's the marketing era 3. "The consumer rules! Find a need and fill it" - Since 1950's the relationship era 4. "Long-term relationships with customers and other partners lead to success" - Since 1990's the social era 5. "Connecting to consumers via internet and so...

1. Order of a matrix Number of rows by number of columns 2. Square matrix Matrix of order NxN 3. Leading diagonal Diagonal of matrix from top left to bottom right 4. Conditions for two matrices to be equal - must have same order - each element in one matrix must be equal to the corresponding ele- ment in the other 5. Matrices which you can't add are... non-conformable for addition 6. Matrices which you can't multiply are... non-conformable for multiplication 7. Matrix...

EDR 610 BUSINESS EMBA TEST PREP Which of the following is true of the idea screening phase of the new product development process? New product ideas are not eliminated merely because they are outside the fields of a firm's interest in this stage. Lack of technology and resources is often not a useful reason to discount new product ideas in this stage. A firm needs to consider three categories of risk and its associated risk tolerance in this stage prior to reaching a decision. Un...

MARKETING Mid_Term_Exam_1 Questions and Answers test Mid-Term Exam 1 QUESTION 1 1. Mac user groups are an example of a. a brand community. b. an emotional connection. c. free advertising. d. personal benefits. 0.4 points QUESTION 2 1. The __________ are 3 –5% of consumers who like to try new ideas and are willing to take risks. They tend to be relatively educated, and capable and confident in assessing information about a product on their own. a. innovators b....

STR 581-Final Exam QUESTION BANK / STR581-Final Exam QUESTION BANK: GRADED A | 100% CORRECTSTR 581-Final Exam QUESTION BANK / STR581-Final Exam QUESTION BANK: GRADED A | 100% CORRECTSTR 581-FINAL EXAM QUESTIONS BANK 1) Most established companies focus on ________ when it comes to innovation. A. continuous innovation B. incremental innovation C. everyday innovation D. demand innovation E. competitive innovation 2) Following the ________ approach to target market selection e...

STR 581 Final Exam -Strategic Planning and Implem: GRADED A | 100% CORRECT STR 581 Final Exam: Strategic Planning and Implementation (200 Correctly Answered Questions) Section 1 1. “Power prices” use price as a key strategic tool. These “power prices” have discovered the highly ________ effect of price on the bottom line. A. direct B. dramatic C. soothing D. Leveraged E. abrasive 2. Some intermediaries use the following: strategic planning, advanced infor...

The following are marketing concepts that students are expected to know for the MKT315 Midterm Exam chapters 1-6,13,14 1. Marketing- 2. B2C and B2B markets- 3. Marketing mix / the 5-P’s- 4. Exchange and transaction- 5. Environmental Forces / environmental scan. 6. Evolution of Marketing / eras / Marketing Concept. 7. Organizational buyers vs. Ultimate Consumers 8. Profit equation 9. Market segmentation 10. SWOT analysis 11. Consumer behavior 12. SMART GOALS 13. Motivation (i.e. Maslow) 1...

Een handige uitgebreide samenvatting over het boek van Weber: Consumentengedrag de basis. In deze samenvatting worden alle belangrijke kernbegrippen uit de hoofdstukken 1 t/m 11.

BUSI 520 QUIZ 2 – QUESTION AND ANSWERS SET 2 1. ________ is a key industrial marketing strategy in bidding to build large-scale industrial products such as dams, pipelines, etc. 2. The ________ market consists of schools, hospitals, nursing homes, prisons, and other institutions that must provide goods and services to people in their care. 3. Through its dedicated research team, CISCO Systems Inc. has developed new value-added business solutions which enable its variant class-II capacitors to ...

BUSI 520 Quiz 2 ________ is a key industrial marketing strategy in bidding to build large-scale industrial products such as dams, pipelines, etc. The ________ market consists of schools, hospitals, nursing homes, prisons, and other institutions that must provide goods and services to people in their care. Through its dedicated research team, CISCO Systems Inc. has developed new value-added business solutions which enable its variant class-II capacitors to provide incremental productivity of 10 ...