Product assortment Samenvattingen, Aantekeningen en Examens

CMKG CPCM Mini Exams Questions and Answers D. Cannibalization -Answer-A Retailer introduces a new item in Category A that causes Category B buyers to switch their purchases from Category A to Category B. What is this an example of? A. Brand extension B. Incremental contribution C. Product Line extension D. Cannibalization True (space planning) -Answer-True or false? When you're completing an assortment and space planning project, it's best to import the item level data directly into t...

IDIS QUESTIONS AND ANSWERS ALREADY PASSED OEM stands for: a. Owner of Equipment Manufacturer b. Original Equipment Manufacturer c. Original Equipment Maintenance d. Owner of Equipment Maintenance e. None of the Above B If you buy Allen-Bradley products in Houston, Texas, you must purchase from Reyonlds Electric, this is an example of ________________ distribution. a. Exclusive b. Selective c. Directive d. Intensive e. None of the above A MRO stands for: a. Maintenance...

Consumer Channel Design - Manufacturer-Wholesaler-Retailer-Consumer Industrial Channel Design - Manufacturer-Master Distributor-Distributor- End user Three types of End users? - OEM- Original Equipment Manufacturer- buys the product and "rebrands" to sell as their own with warranty MRO- Maintenance Repair Operation - people who fix something with a problem Contractors- Person who provides supplies or service under contract An End user does not? - Does not resell in present form W...

MARKETING 300 FINAL EXAM (UW – MADISON ) QUESTIONS AND CORRECT ANSWERS 2024/2025 GRADED A+. 2 / 13 1. Product: the need-satisfying offering of a firm 2. Product assortment: the set of all product lines and individual products that afirms sells. 3. Quality: a product's ability to satisfy a customer's needs or requirements 4. Individual product: a particular product within a product line 5. Product line: a set of individual products that are closely related 6. Branding: the use of a ...

CMKG CPCM Exams 2024 final for actual exam D. Cannibalization - CORRECT ANSWER-A Retailer introduces a new item in Category A that causes Category B buyers to switch their purchases from Category A to Category B. What is this an example of? A. Brand extension B. Incremental contribution C. Product Line extension D. Cannibalization True (space planning) - CORRECT ANSWER-True or false? When you're completing an assortment and space planning project, it's best to import the item lev...

IDIS 240 FINAL EXAM QUESTIONS AND ANSWERS ALREADY PASSED OEM stands for Original Equipment Manufacturer If you buy Allen-Bradley products in Houston, Texas you must purchase from Reynolds Electric, this is an example of ____________ distribution exclusive MRO stands for maintenance, repair, and operations 3M products are sold through many distributors. This is an example of _______ distribution? intensive Bundling Products & Services? assortment How long customer is willin...

CPCA Practice Exam Questions With 100% Correct Answers all of the above (panel data) - answerwhich of the following measures in panel data affect sales volume for a category? # of buyers and $/purchase HH penetration and volume per buyer HH penetration and buying rate All of these answers are correct warehouse shipment data - answerWhich of the following data sources is the least useful when completing product assortment analysis? To identify the total value of all items included in th...

Roles of retailers in the distribution channel correct answers -Gatekeeper to the customer in exchanges -companies must convince retailer to carry their product -marketers works & partner with them to get products to market -retailer set final price & terms with supplier -can delist you at any time -Have significant leverage over vendors -proactive evolving strategies & keeping up with latest trends Major Types of Retailers: Product line Classifications correct answers 1. Specialty stor...

MKTG 3340 - Final Exam Questions with 100% Correct Answers | Verified | Latest Update Possession Utility The value of making an item easy to purchase through the provision of credit cards or financial arrangements Make the purchases easier The benefit customers get from a company's product once they have purchased Possession Utility CarMax provides financing or leasing and taking used cars as trade ins to encourage customers to purchase from them Stores allow several payment ...

Possession Utility - The value of making an item easy to purchase through the provision of credit cards or financial arrangements Make the purchases easier The benefit customers get from a company's product once they have purchased Possession Utility - CarMax provides financing or leasing and taking used cars as trade ins to encourage customers to purchase from them Stores allow several payment and credit options Having airline tickets delivered by a travel agency Allowing s...