Online sentiment Samenvattingen, Aantekeningen en Examens

A company's reputation is an ethereal thing. It's an invaluable asset and yet can't be measured on a balance sheet. It can help a company get through rough times but can also be shattered without a moment's notice by the simplest of rumors. Because a good reputation can act as the pillar of a company's legitimacy, or its social license to operate, this activity should play a part in any robust risk management program: - ANSWER-Staying in front of any reputational risks that may develop via ...

Hootsuite Social Marketing Certification Exam Question & answers 2024 Update Hootsuite Social Marketing Certification Exam Question & answers 2024 Update 1. Which one of the following is not a use case for the Hootsuite Organizations feature? A) Control off-brand communications B) Plan the content publishing schedule in a calendar format C) Limit access to social network passwords D) Facilitate team collaboration to address customer feedback on social media E) Specify what actions tea...

Hootsuite Social Marketing Certification Exam Question & answers 2024 Update 1. Which one of the following is not a use case for the Hootsuite Organizations feature? A) Control off-brand communications B) Plan the content publishing schedule in a calendar format C) Limit access to social network passwords D) Facilitate team collaboration to address customer feedback on social media E) Specify what actions team members have permission to perform in Hootsuite: B) Plan the content publis...

If a company posts 16 pieces of educational, informative, or entertaining content and four pieces of promotional content in one month, what rule is being followed? A. the rule of thirds B. the 80-20 rule C. the rule of balance D. the 50-50 rule B. the 80-20 rule If a bicycle company creates and shares a blog post about the best mountain biking trails in America, what form of marketing is being used? A. PPC advertising B. web optimization C. content marketing D. outbound marketing C. c...

Hootsuite Social Marketing Certification Exam Question & answers 2024 Update Hootsuite Social Marketing Certification Exam Question & answers 2024 Update 1. Which one of the following is not a use case for the Hootsuite Organizations feature? A) Control off-brand communications B) Plan the content publishing schedule in a calendar format C) Limit access to social network passwords D) Facilitate team collaboration to address customer feedback on social media E) Specify what actions tea...

Hootsuite Social Media Certificate 127 Questions with Answer 2023 Social Marketing done right can: - CORRECT ANSWER 1. Generate new leads. 2. Drive meaningful conversations. 3. Build a thriving community More than ____ of marketers use social media in their campaigns - CORRECT ANSWER 90% Social media allows businesses to communicate via an interactive, two-way medium compared to traditional one-sided mediums such as tv, radio, and print? T/F: - CORRECT ANSWER True Millennials ha...

What are the benefits of including both traditional and digital marketing activities when creating a marketing campaign? 1. Optimizes for scale and relevance 2. Uses every audience's point of contact When considering entering a new market or cultural community, why is it beneficial to conduct cultural research first? 1. To prevent misconceptions and avoid association with offensive content 2.To adapt the positioning and offer to fit in a global context You are researching your compet...

Hootsuite Certification exam study guide, Hootsuite Exam Q & A Why is it important to connect your social networks to Hootsuite? A. You cant do anything in Hootsuite without performing this step first B. It provides enhanced analytics data C. Without it, you'll only be able to listen to conversations, but not respond D. Without it, you'll only be able to publish messages, but not engage with your audience - CORRECT ANSWER A. You cant do anything in Hootsuite without performing this s...

Marketing An organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders Marketing plan A written document composed of an analysis of the current marketing situation, opportunities, and threats for the firm, marketing objectives and strategy specified in terms of the four P's, action programs, and projected or pro forma income (...

Business Intelligence (BI) - Answer- Referring to tools and techniques for analyzing and visualizing past data Advanced Analytics (Data Science) - Answer- Refers to tools and techniques used to understand why something happened, predict future outcomes, or discover hidden patterns in large data sets Data-Driven Organizations - Answer- Make decisions that can be backed up with verifiable data Measurably more productive and profitable, can better respond to ongoing threats and opportuniti...