Marketing for hospitality Samenvattingen, Aantekeningen en Examens

Hospitality sales and marketing final exam with complete solution 2023/2024 Which of the following statements about the relationship between marketing and sales is true? - ANSWER-The scope of marketing activities is more long-term than that of sales activities Mick is responsible for evaluating the brand identity of a chain and recommending ways to increase the value of the brand. For which of the following components of a hospitality marketing mix is mick responsible? - ANSWER-Product-ser...

mgmt principles of managements Canadian - test banks, Chapter 2 Organizational Environments and Cultures MULTICHOICE 1. What are the two types of external organizational environments? (A) general and specific (B) public and private (C) global and national (D) organizational and interpersonal Answer : (A) 2. Which of the following environments affects all organizations? (A) the global environment (B) the national environment (C) the general environment (D) the formal environment Answer :...

Commercial Real Estate SAE - Champion's School of Real Estate 495 Questions with Verified Answers Productivity Management - CORRECT ANSWER Measuring the results from the use of available systems and tools for prospecting activities CRM - CORRECT ANSWER Contact Relationship Manager, a tool used to automate prospecting tasks and manage leads Geographic farming - CORRECT ANSWER A particular area that may include neighborhoods that a sales agent or broker markets for the solicitation of bu...

What is the industry term used to describe the sum of prices paid by a business's customers? - Answer-Total Revenues Historically, what concept have hospitality managers chiefly used to calculate their selling prices? - Answer-Costs What is an algebraic equivalent of the formula: Sales = Costs + Profit? - Answer-Profit = Sales - Costs What is the name for the net value achieved by both parties in a business transaction? - AnswerProfit What element is not present in a barter economy? - Ans...

Why Hospitality? (7 reasons) correct answers 1) Globalization 2) Huge Industry 3) Constant Growth 4) Dynamic 5) Impacts Everyone's Lives 6) Exciting and Super Cool!!! 7) Tremendous Career Opportunity What do you learn about when majoring in hospitality? correct answers Economics, accounting, finance, marketing, business communication, management, etc. Hospitality Management includes: correct answers Lodging, Food & beverage, hospitality law, marketing for hospitality, revenue manage...

The us state departments' website: , contains what information -travel advisories -entry requirements for individual counties -passport information -health issues- vaccination requirements, etc -all of the above - answer- all of the above What are some things to look out for when avoiding drinking local tap water? -brushing your teeth from the bathroom sink -ice in your soda drinks -fruits and vegetables that cannot be peeled -all of the above - answer- all of the above Customs i...

Hospitality industry correct answers in intangible, taking care of the guest is most important, lodging and food service segments. -mangaging "moments of truth" occuring throughout the business operation History of hospitality correct answers began in the early days of civilization, the silk road, the roman world. in 1800s developed in Europe & america. -most famous hotel: Savoy in london Kemmons Williams correct answers made inexpensive hotels off the highway Millenials correct ans...

True/False- The hospitality product is intangible correct answers True Overall, hospitality encompasses those service organizations that offer correct answers Food, Drink, Lodging, and Entertainment What is the single most important element for success in the hospitality industry? correct answers Taking good care of the guest What are the two largest sectors? correct answers Lodging and Food Service Within the lodging industry, what is the only common bond between the different types...

Which of the following would NOT be a moment of truth? - Amswer-your car will not start when it is time to go to the restaurant Internal customers are - Amswer-the employees Anyone who receives or benefits from the output of someone's work is - Amswer-a guest Quality guest service requires that we - Amswer-understand our guest's needs Guest calls for reservations and a guest welcome are both examples of what? - Amswer-Moments of Truth Inseparability refers to - Amswer-the fact that prod...

1 . Who is the best judge of service quality? A) staff members B) managers C) the owner of the service business D) the person receiving the service " the person receiving the service " 2. Which of the following is the BEST definition of good service? A) work done for others B) meeting customers' needs in the way that they want and expect C) matching employees' service expectations with the organization's service goals D) work that meets the organization's...