Marcom 2 Samenvattingen, Aantekeningen en Examens

Chapter 3—Brand Adoption, Brand Naming, and Intellectual Property Issues TRUE/FALSE 1. The notions of trial and repeat purchase are particularly apt for inexpensive consumer packaged goods. ANS: T PTS: 1 2. Huge investments and concerted efforts to introduce new products and services almost always guarantee success. ANS: F PTS: 1 3. The three main stages through which an individual becomes an adopter of a new or even established product are the awareness, trier, and repeater classes. AN...

Certified Product Manager - Online Course and Exam - 280 Product Group / AIPMM Already Passed Characteristics of a service and example for each Inseparability - Bank visit Intangibility - University Course Variability - Customer Service Perishability - Airline flight What are Kotler's 4 Market Strategies? Product, place, price, promotion What are Porter's 5 forces? Bargaining power of suppliers Bargaining power of customers Threat of new entrants Threat of substitute products = Competitive ...

Chapter 03 Test Bank Student: ___________________________________________________________________________ 1. The primary function of promotional planners is to provide information or entertainment to their subscribers, viewers, or readers. True False 2. Digital/interactive agencies and public relations firms are examples of organizations that provide specialized marketing communication services. True False 3. While many people both inside and outside the organization have some input into th...

TEST BANK FOR ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10TH EDITION, J. CRAIG ANDREWS, TERENCE A. SHIM 1. The notions of trial and repeat purchase are particularly apt for inexpensive consumer packaged goods. a. True b. False ANSWER: True POINTS: 1 REFERENCES: Marcom and Brand Adoption QUESTION TYPE: True / False HAS VARIABLES: False LEARNING OBJECTIVES: 3-1 - Appreciate marcom’s role in facilitating the ...

1. All firms employ marketing communications to one degree or another. a. True b. False ANSWER: True POINTS: 1 REFERENCES: Introduction QUESTION TYPE: True / False HAS VARIABLES: False LEARNING OBJECTIVES: 1-1 - Understand the practice of marketing communications and recognize the marcom tools used by practitioners. KEYWORDS: Remember DATE CREATED: 3/22/2017 3:45 PM DATE MODIFIED: 3/26/2017 10:27 AM 2. Business-to-business companies are more likely than business-to-consumer compani...

1. All firms employ marketing communications to one degree or another. a. True b. False ANSWER: True POINTS: 1 REFERENCES: Introduction QUESTION TYPE: True / False HAS VARIABLES: False LEARNING OBJECTIVES: 1-1 - Understand the practice of marketing communications and recognize the marcom tools used by practitioners. KEYWORDS: Remember DATE CREATED: 3/22/2017 3:45 PM DATE MODIFIED: 3/26/2017 10:27 AM 2. Business-to-business companies are more likely than business-to-consumer compani...

1. All firms employ marketing communications to one degree or another. a. True b. False ANSWER: True POINTS: 1 REFERENCES: Introduction QUESTION TYPE: True / False HAS VARIABLES: False LEARNING OBJECTIVES: 1-1 - Understand the practice of marketing communications and recognize the marcom tools used by practitioners. KEYWORDS: Remember DATE CREATED: 3/22/2017 3:45 PM DATE MODIFIED: 3/26/2017 10:27 AM 2. Business-to-business companies are more likely than business-to-consumer compani...

1. All firms employ marketing communications to one degree or another. a. True b. False ANSWER: True POINTS: 1 REFERENCES: Introduction QUESTION TYPE: True / False HAS VARIABLES: False LEARNING OBJECTIVES: 1-1 - Understand the practice of marketing communications and recognize the marcom tools used by practitioners. KEYWORDS: Remember DATE CREATED: 3/22/2017 3:45 PM DATE MODIFIED: 3/26/2017 10:27 AM 2. Business-to-business companies are more likely than business-to-consumer compani...

Essay Marketing Communicatie 2 - beoordeeld door Marieke van der Weiden. Cijfer: 8.8. Onderwerp: Vleesvervangersmerk Valess Bevat stellingen, marcom strategie, argumenten etc.

Advertising Chapter 1— An Overview of Integrated Marketing Communications TRUE/FALSE 1. Marketing communications play an important role for all companies. ANS: T PTS: 1 2. According to a recent study, integrated marketing communications is seldom employed by business-to-business marketers. ANS: F PTS: 1 3. The marketing communications component of the marketing mix has decreased dramatically in importance in recent decades. ANS: F PTS: 1 4. Marketing and communications are virtually ...