Kenneth clow Samenvattingen, Aantekeningen en Examens

Complete Test Bank for Sports Marketing, 2nd Edition by Michael J. Fetchko, Donald P. Roy, Kenneth E. Clow ; ISBN13: 9781138039841. (Full Chapters included Chapter 1 to 14).....1. Sports Meets Marketing. 2. Sports Entertainment Consumption. 3. The Marketing Environment. 4. Segmenting Audiences for Sports. 5. Building a Relevant Brand. 6. Product Strategy. 7. Experiential Marketing. 8. Brand Communications Strategy. 9. Brand Communications Campaigns. 10. Communications Channels. 11. Spo...

Summary of chapters 1-7 and 10 from the book Integrated Advertising, Promotion, and Marketing Communications, Global Edition. These are all the chapters needed for the exam in the first year's subject Marketing Communication and Branding

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