Google analytics 4 Samenvattingen, Aantekeningen en Examens

In dit document wordt het vak strategie uit de afstudeerrichting Analytics and digital advertising samengevat. Het bevat alle modules en ook de extra te kennen video's/artikels vanop Canvas. Ook vind je enkele voorbeeld examenvragen hierin terug. Veel succes! 18/20 behaald.

Digital analytics is: a) the analysis of quantitative data from your business b) a process of continual improvement of the online experience c) the analysis of qualitative data from your business d) the analysis of data from your business and the competition e) all of these answers are correct - e) all of these answers are correct "Digital analytics" is the analysis of qualitative and (a) ___________________ data from your business and the competition to drive a (b) ___________________...

1. Which of the following is not a required parameter in the URL builder? Campaign Name Campaign Medium Campaign Content Campaign Source All of these are required - Campaign Content 2. Which of the following metrics would most strongly suggest a poorly performing landing page? Bounce Rate > 90% % New Visits > 90% Session Duration > 5 minutes Bounce Rate < 90% None of these answers - Bounce Rate > 90% 3. Your business objective is to maximize the number of sales...

What are the 3 recommended view for each property to protect your data? (3) - 1) Unfiltered View 2) Master View 3) Test View Examples of other types of views (3) - 1) region 2) tablet 3) smart phone What is a destination goal? - A page on your website that users see when they complete an action on your site, like a Thank You page. If you are setting up a goal for an app, what would you set up rather than a destination goal? - A screen view goal What is an event goal? - A convers...

If you install the same default tracking code on pages with different domains, Analytics will count these users and sessions separately. - True What does Google Analytics call a URL that passes parameters of useful information for reporting? - A Hit When does the tracking code send a pageview hit to Google Analytics? - Every time a user loads a webpage with embedded tracking code When does the tracking code send an event hit to Google Analytics? - Every time a user performs an action wi...

Big Data IS4205 Questions and Answers Rated A+ Big data is defined as is defined as high volume, velocity and variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision making. What are the 4 V's of Big Data? Volume, velocity, variety and veracity (uncertainty of data quality) Byte 8 bits Big Data Analytics is defined as A general term that covers the analysis services associated with managing and utiliz...

Google Educator Level 2 Certification Exam 100% Correct Multiple Choice Question - Please select 3 You can use spaces in Google Chat to communicate with one or more people. What options do Chat spaces offer for collaborating and communicating with team members? · Schedule a Calendar event · Assign tasks · Share a file · Add people to a Google Classroom 1. Schedule a Calendar event 2. Assign tasks 3. Share a file Multiple Choice Question - Please select 2 Some of your student...

Asssessment 1 If you install the same default tracking code on pages with different domains, Analytics will count these users and sessions separately. True or False True What does Google Analytics call a URL that passes parameters of useful information for reporting? A data stream A hit A dimension A metric A hit When does the tracking code send a pageview hit to Google Analytics? Every time a user clicks a video Every time a user adds an item to a shopping ca...

Google Analytics Certification Exam Questions and Answers 100% Verified. Which of the following is not a required parameter in the URL builder? Campaign Name Campaign Medium Campaign Content Campaign Source All of these are required - ANSWER Campaign Content 2. Which of the following metrics would most strongly suggest a poorly performing landing page? Bounce Rate > 90% % New Visits > 90% Session Duration > 5 minutes Bounce Rate < 90% None of these answers - ANSWER Bounce...

Analytics packages like Google Analytics record information about hits to a website. Name 4 pieces of supplemental information recorded by the analytics package about each hit. - Identity of requestercan track an individual computer Timing of request- each server request is time stamped Navigation source- know how users are arriving to the website Technical Information- operating system, browser, screen size Explain the difference between a pageview and a unique pageview - Pageview- "hit"...