English marketing Samenvattingen, Aantekeningen en Examens

exam marketing arteveldehogeschool 2A

FULL SUMMARY of the course Marketing Communication and the Consumer for the Master Communication Science on the VU, written in English. The guest lectures will not be tested on the exam so I therefore excluded the notes I took during these lectures. The summary is already long enough as it is ;). All articles are summarized and lecture notes are included. These are clearly categorized via the table of contents. Good look studying!!

Summary of the part 'Consumer behavior towards the marketing mix' in the course Marketing Mix Management (Prof Tine De Bock). This course has code Y05129 and is taught in the Master in Commercial Sciences (Master handelswetenschappen, KU Leuven Carolus Antwerp) as a compulsory or elective course. The lectures, videos on Toledo and papers on Toledo are summarized. Possible exam questions are in red and at the end of the document. This summary is in English.

Samengevat professional english in use: units 4, 12, 13, 18, 23, 24, 25, 29, 39, 47, 49, 50 Samengevat market leader: units 6, 7, 8, 9, 11, 12 Ik was geslaagd met 16/20.

English summary of all lectures of Consumer Marketing Research at Rotterdam School of Management, followed in block 1 of college year . This summary covers content of all lectures and workshop sessions. Based on this summary, two 7+ grades are achieved.

Services Marketing book chapter 1,5,8,9,10 of the 3rd edition of the book > this is the same as the chapters 1,2,8,9,10 in the 4th edition. It has pictures and explanations from the powerpoints of the CSI module. I used a lot of examples in my summary to make the material more clear for you. Written in english, it is not too difficult to understand.

All chapters are summarized and shown in a clear and easy to understand fashion. Each chapter is easy to natigate to and shown in the appendix. Only the most important elements were summarized. Saves over 500 pages of reading.

Artikel 1 Verheijen, L. (2017). Whatsapp with social media slang? Youth Language use in Dutch written computer-mediated communication. Artikel 2 Verheijen, L., de Weger, L., & van Hout, R. (2018). Code-mixing with English in Dutch youths’ online language; OMG SUPERNICE LOL! Artikel 3 Russel W. Belk (2013). Extended self in a digital world. Artikel 4 Hogen, B. (2010). The presentation of self in the age of social media: distinguishing performances and exhibitions online. ...