Digital marketing Samenvattingen, Aantekeningen en Examens

This is an extensive summary of Digital Marketing with extra notes to help you understand it better, exam questions with answers and summaries with PERUSALL questions and answers of the articles. Good luck! ;)

This document contains a detailed summary of all the required articles for the course Digital Marketing & Technology (E_MKT_DMT), in 2023.

Dit document omvat de (uitgebreide) samenvatting van al mijn lesnotities, reader, ppt's, gastcollege's etc. Met het blokken van deze samenvatting heb ik zelf 18/20 behaald.

Lecture summary and notes of the course Digital Marketing and Technology from Msc Marketing 2021-2022 (VU). This document contains an summary of the lectures with elaboration on the articles. The findings of the articles are explained.

This document contains all the notes during the lectures and tutorials given. Additional notes that were not in the slides and it contains practice questions for the exam.

Summary all articles Digital Marketing Intelligence 2022-2023 - Chapman, C., Feit, E.M. (2019). Association Rules for Market Basket Analysis. - Kannan, P. K. and Hongshuang Li (2017). Digital marketing: A framework, review and research agenda. - Kukar-Kinney, M., Scheinbaum, A. C., Orimoloye, L. O., Carlson, J. R., & He, H. (2022). A model of online shopping cart abandonment: evidence from e-tail clickstream data. - Li, J., Abbasi, A., Cheema, A., & Abraham, L. B. (2020). Path to Purpos...

Een complete uitwerking voor het Digital Marketing tentamen, toegelicht met opsommingen, definities, modellen en illustraties.

summary of all necessary materials for Digital Marketing & Analytics (DMA); lecture notes, seminar notes, knowledge clips, articles.

Gastcolleges Digital Marketing