Consumer insights Samenvattingen, Aantekeningen en Examens

This document is a comprehensive summary of all of the required/mandatory articles needed for the marketing performance course of the marketing masters program (2022/2023). The articles are summarized by discussing the most important aspects for the exam, being the conceptual model, results, (managerial) implications, and conclusions. Below is a list of all the articles discussed in this summary. Article 1: Katsikeas et al. (2016) - Assessing performance outcomes in marketing Article 2: K...

What is bigger in the tourism industry, fixed costs or variable costs? fixed costs are bigger -Think of an airplane: staffing, airport fees (fixed) - huge amount of the costs for airplanes come from fixed costs; food, fuel (variable) - not as easy to determine the variable costs We can reduce prices (even below total cost per room), as long as the reduced price covers, fixed cost per room or variable cost per room? We can reduce prices as long as the reduced price covers the variable ...

19/20 behaald!

What has changed for Healthcare Analytics? - Answer- 1 - Increased computing power and storage, decrease in cost; 2 - increased abundance of data in healthcare; 3 - increase in individuals having strong competencies Big Data - Answer- Refers to the Growth in available data, massive continually increasing volume of live and stored data for analysis; and the increase in tools available for highly sophisticated ways to combine and analyze data to yield new information and insights. (Size Sco...

It is important to make them feel __________ and __________ - Correct answercomfortable and welcomed __________ prompt someone to explore and analyze their emotions and feelings - Correct answer-Open-ended question __________ collect factual information - Correct answer-Closed-ended question Give __________ for responses time - Correct answer-time Questions should be asked in a ___________________________ way - Correct answer-non-judgmental It is important to ________________ your mentor...

Risks The effect of uncertainty on objectives The chance of something happening that will have an impact on objectives Being prepared for the worst and being poised to exploit opportunities as they are discovered Enterprise Risk Management A strategic business discipline that supports the achievement of an organization's objectives by addressing the full spectrum of its risks and managing the combined impact of those risks as an interrelated risk portfolio. Support Function: B...

Test Bank - Marketing: Real People, Real Choices 11th Edition by Michael Solomon, Greg Marshall & Elnora Stuart - Complete, Elaborated and Latest Test Bank. ALL Chapters (1-14) Included and Updated for 2023 #MarketingRealPeople #ValueProposition #GlobalMarketing #StrategicPlanning #MarketResearch #MarketingAnalytics #Segmentation #ProductInnovation #BrandManagement #PricingStrategy #BrandManagement #PricingStrategy #Advertising #SocialMediaPromotion #MarketingStrategy2023 P...

Test Bank for Marketing An Introduction, Seventh Canadian Edition, 7th edition by Gary Armstrong TEST ITEM FILE Geoff Malleck University of Waterloo Marketing Seventh Canadian Edition Gary Armstrong University of North Carolina Philip Kotler Northwestern University Valerie Trifts Dalhousie University ISBN: 978-0-13- Copyright © 2021 Pearson Canada Inc., Toronto, Ontario. All rights reserved. This work is protected by Canadian copyright laws and is provided solely for the use...

The document presents a comprehensive TEST BANK for Advertising Promotion and Other Aspects of Integrated Marketing Communications," 9th Edition, authored by Terence A. Shimp and J. Craig Andrews. Divided into five parts, it covers a wide range of topics in Integrated Marketing Communications (I.M.C.). Part I introduces I.M.C. and explores brand equity, accountability, adoption, naming, and ethical considerations. Part II delves into fundamental I.M.C. planning, including segmentation, targeting...

Modalities - correct answer -• Activities used to deliver treatment • Activities that are specifically selected to bring about therapeutic outcomes To select a modality the CTRS must - correct answer -• understand the inherent qualities of activity • analyze the activity for appropriateness • upgrade or down grade the challenge (scaffolding) Facilitation Techniques - correct answer -• process by which the CTRS delivers the activity • process of helping clients • method...