Consumer behavior Samenvattingen, Aantekeningen en Examens

Summary of the studybook Consumer Behavior from Zubin Sethna & Jim Blythe (4th edition) Included chapters: 1,2,6, 9, 10, 13,14,15

In deze samenvatting staan alle aantekeningen van de colleges, de artikelen, en de aantekeningen van eventuele videofragmenten. Super handig om bij het open boek tentamen te kunnen houden.

Summary of the obligatory articles of consumer science for online commerce.

A complete summary of all the articles that are handled in the lectures and are mandatory for the course of Consumer Behavior (and as such, handled on the exam).

ALL articles for part 1 of Risk and Health Communication summarized in one document, ready for you :) College 1: Fincet, A., et al. (2020). Effective health communication –a key factor in fighting the COVID-19 pandemic. Editorial Patient Education and Counseling, 103, : 10.1016/.2020.03.027 College 2: Conner (2010). Cognitive determinants of health behavior. In A. Steptoe (Ed.), Handbook of behavioral medicine: Methods and applications(pp. 19-30). New York: S: 10.1007/978-0-387-0948...

A complete summary of all lectures of the course Consumer Behavior.

Main topic and insights of the articles you need to study for the consumer behaviour exam

Summary of: - A First Look at Communication Theory chapters 1-7, 14-16, 25, 27-30, 32-36; - Media Effects chapters 1-12; Articles (summarized less extensively): - McAndrew, F. T., & De Jonge, C. R. (2011). Electronic person perception: what do we infer about people from the style of their e-mail messages? Social Psychological and Personality Science, 2(4), 403-407.; - Veltkamp, M., Custers, R., en Aarts, H. (2011). Motivating consumer behavior by subliminal conditioning in the absence of bas...