Consumer behavior Samenvattingen, Aantekeningen en Examens

Here you'll be able to find an 86-page comprehensive document that explains in detail every topic addressed during the Consumer Marketing course. The content is written in bullet points and has many graphics, tables, and images. These visualizations aid comprehension of the material and provide an easy read flow. Included on the document, there are also several academic articles, which are also summarized to present the most relevant ideas in a simple manner.

All lecture preparation articles + lecture notes summarised. Mainly in english, a little bit in dutch!

Lecture summary of the course Consumer Behavior 2019.

Aantekeningen van alle lectures van consumer behavior. Ze hebben mij ontzettend geholpen tijdens het tentamen. Succes!

This is a summary of all lectures, guest lectures, and the accompanying slides of the 2022 course Brand Management at the VU Amsterdam.

All the lectures and notes of both the lecturer and myself for the course consumer behavior.

This summary includes all articles discussed in the Consumer Behavior course (part of the Marketing specialization). Most articles include various studies, keypoints and findings of each study are discussed as necessary for the final exam.

Summary of the lectures with additional notes.

This summary includes all the lecture slides for the consumer behavior course. At the end of every lecture, a table mentions key takeaways from that specific lecture (concepts that were mentioned in the exam of 2019-2020).