Consumer behaviour Samenvattingen, Aantekeningen en Examens

Hi guys! This is a summary of all the material discussed during the lecture of Consumer Behaviour 2019. Please note that it excludes Lecture 15, 17 and 18, as in these lectures example exam questions were discussed! It thus only highlights the theory of the course.

Main topic and insights of the articles you need to study for the consumer behaviour exam

Summary of the following articles: 1. Faraji-Rad, A., & Pham, M.T. (2017). Uncertainty increases the reliance on affect in decisions. Journal of Consumer Resarch, 44, 1-21. 2. Finkelstein, S. R., & Fishbach, A. (2010). When healthy food makes you hungry. Journal of Consumer Research, 37, 357-367. 3. Leung, E., Paolacci, G., & Puntoni, S. (2018). Man versus machine: Resisting automation in identity-based consumer behavior. Journal of Marketing Research, 55, 818-831. 4. Etkin, J. (2016). Th...

Hi! This summary consists of: - Chapters 1, 4, 5, 6, 7, 8, 9, 10, 11, 12 of Consumer Behavior: (second edition), Frank R. Kardes, Maria L. Cronley, & Thomas W. Cline; Cengage Learning, ISBN 13: 978-1-133-58767-5 ISBN 10: 1-133-58767-4 - Chapters 6, 7, 8, 11, 12 of Research Methods for the Behavioral Sciences (5th edition), Frederick J. Gravetter & Lori-Ann B. Forzano; Cengage Learning, ISBN-13: 978-1-305-10413-6 ISBN-10: 1-305-10413-7 All the chapters we need to know for the Consumer Behavior ex...

All in one! Short summary of all the articles and the material discussed in the consumer behavior lectures.

Summary of all the lectures and relevant information from the articles from the Consumer Behavior course taught in the fourth period of the third year of the IBA/Bedrijfskunde curriculum. The author of this paper received an 8 as a final grade for the exam ;)

Summary of all lectures for this course. With lots of illustrations to support the theory.

Dit boek dat is samengesteld voor de Vrije Universiteit bevat een (ruime) selectie van hoofdstukken uit het boek Consumer Behavior: Science and Practice, International Edition van Kardes, Cline and Cronley (978-0-538-74686-1).