Marketing Communication (77643SP06Y)

This is a summary for the exam of marketing communication (part B), which is a specialization in the master persuasive communication. It has all the articles you need to read and the chapters of the Belch & Belch book.

This document combines the information from the lectures, slides, the Belch & Belch book and the scientific articles.

Marketing Communication Critical reflection of the paper by Strick, M., Van Baaren, R. B., Holland, R. W., & Van Knippenberg, A. (2009), Assignment B.

The summary includes all the material for the exam on Marketing Communication (Part D). It is built up through the structure of the articles, complemented by the essential parts from the micro lectures and reading questions. I obtained an 8.1 in the exam (not included).

Summary that includes all material for the exam of Marketing Communication. The summary is built up through the structure of the articles, supplemented by the most important parts from the micro lectures and reading questions.

Summary that includes all material for the exam of Marketing Communication. The summary is built up through the structure of the Belch & Belch book + articles, supplemented by the most important parts from the micro lectures and reading questions.

Detailed summary of Marketing Communication. For each week: all the lectures and seminars in combination with the articles. Course in 2021/2022. Grade 8. Good luck!

Covers all micro lectures for part D + guest lecture Joanna Strycharz. Course started in February 2022.

This pdf summarises all the articles that need to be read during the course (Part D), and all the important concepts and research findings are included in the notes. I found the notes to be super helpful during the exam period and got 8.7 for the exam. Really hope this note could help y'all!!! Good luck!!!!