Sustainable Samenvattingen, Aantekeningen en Examens

Samenvatting voor het vak Marketing & Consumer Well-Being (keuzevak MSc Marketing) Summary for the course Marketing & Consumer Well-being (optional course MSc Marketing) Colleges artikelen Lectures articles

Alle hoorcolleges met informatie uit slides de opgegeven artikelen voor het vak Governance of International Solidarity and Sustainable Livelihoods (vroeger International Humanitarian Action).

Summaries of 22 articles which are required reading for consumer psychology for the Master Marketing. Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006. Leliveld, M.C. & Risselada, H. (2017) Dynamics in charity donation decisions: Insights from a large longitudinal data set. Science Advances, 3(9), e1700077. Arnold, M.J. & Reynolds, K.E. (2003). Hedonic shopping motivations. J...

Summary of all articles for the course Strategic Decision-Making in Marketing. The following articles are included: 1.1. Market orientation, customer value, and superior performance Slater & Narver 1994 1.2. Closing the marketing capabilities gap Day 2011 1.3. Marketing department power and firm performance Feng, Morgan & Rego 2015 2.1. Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy? Banker, Mashruwala & Tripathy 2014 2.2. Refe...

All 10 lectures from the course Governance of International Solidarity (except one where the audio was not recorded). With info about the RBA, Internatinal Humanitarian Action (Dutch Approach), Risk Management and LRRD.

Summary of all lectures of the course Strategic Supply Chain Management at the Rijksuniversiteit Groningen, Master Supply Chain Management 2018/2019. Lectures include the following articles: • Ketchen Jr, D. J., & Hult, G. T. M. (2007). Bridging organization theory and supply chain management: The case of best value supply chains. Journal of operations management, 25(2), 573-580. • Mena, C., Humphries, A., & Choi, T. Y. (2013). Toward a theory of multi‐tier supply chain management. Journa...

Summary Consumer Psychology Including Book Chapters, Articles, and Ted Talks Textbook Chapter 1 – A historical context for understanding consumption Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social Psychology. The Handbook of Social Psychology 1:99-142. Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006. TED Barry Schwartz (2006) Textbook Chapter 7 – Pers...

Summary of - All Lectures plus the following literature Week 1: Introduction Textbook: Preface, chapter 1 Aronson, E, Wilson, T., & Brewer, M. (1998). Experimentation in Social Psychology. The Handbook of Social Psychology 1:99-142. (note: this book chapter needs to be picked up at the Marketing secretaries’ office) Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 995-1006. Barr...