Marketing & Innovation (MAN-MMA026)

Samenvatting/ Summary Lectures + Articles 23/24 Marketing and Innovation, M&I, Radboud

50 open questions and answers based on the lectures from B. Hillebrand on Marketing & Innovation. Also questions the teacher discussed during the courses.

College aantekeningen marketing & innovation, based on the lectures of B. Hillebrand.

Samenvatting van het vak marketing & innovation gebaseerd op alle hoorcolleges (inclusief voorbeelden).

A summary of all mandatory articles for WEconomy from 2021/2022. It includes the following subjects: societal challenges, bio-based economy, circular economy, collaborative and sharing economy, self-production economy, digital transformation, possible exam subjects and it marks subjects that were included in the exam of 2021/2022.

Summary of the following articles: • Tripsas, Mary (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry, Strategic Management Journal, 18, 119-142.  Hillebrand, Bas, Ron G.M. Kemp, and Edwin J. Nijssen (2011) Customer orientation and future market focus in NSD, Journal of Service Management, 22(1), 67-84. • Workman Jr, John P. (1993) Marketing’s limited role in new product development in one computer systems fir...

The document contains a summary of the article of Eliëns (2018), Rational versus intuitive gatekeeping: escalation of commitment in the front end of NPD. The full article has been summarized. The summary has been writen in such a way that is easy to read and contains all the main findings of the article.