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Thesis e-marketing strategy design & implementation European hotel improving occupancy
- Scriptie • 153 pagina's • 2020
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- €12,99
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A complete 4th year thesis dissertation from Saxion University Tourism Management. Subject: a large European hotelchain wants a successful e-marketing strategy and implementation plan. There is a large theoretical basis and fieldresearch. All fieldresearch questions and results are present. Objective: The increase of the occupancy level during the off season. Research question: How can Hotel X implement an e-marketing strategy so that the occupancy level rises during the off season from Novembe...
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Thesis e-marketing strategy design & implementation European hotel improving occupancy
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A complete 4th year thesis dissertation from Saxion University Tourism Management. Subject: a large European hotelchain wants a successful e-marketing strategy and implementation plan. There is a large theoretical basis and fieldresearch. All fieldresearch questions and results are present. Objective: The increase of the occupancy level during the off season. Research question: How can Hotel X implement an e-marketing strategy so that the occupancy level rises during the off season from Novembe...
€12,99
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