Global Marketing Innovation (E_IBA2_GMI)

These comprehensive notes for the course "Global Marketing Innovation" offer a valuable resource for students seeking a thorough understanding of the subject. Summarizing all the articles and lectures covered throughout the course, these notes provide a consolidated overview of the key concepts, theories, and insights discussed in the class.The notes encompass a wide range of topics related to global marketing innovation. With these notes, students can effectively review and reinforce their u...

Global Marketing Innovation summary/ lecture notes

This document consists of lecture notes and summary of Global Marketing Innovation course (also known as Marketing in Emerging Economies previously) that is part of International Business Administration bachelor's program and elective emerging economies that is mandatory for second year students.