Survey methodology

If you mail me you'll get this for 1 euro. The 9 survey errors are explained by Rik Pieters throughout the whole course. I tried to put all information I could find together in 1 document. It personally helps me to understand the errors better, since the one-line explanations are quite vague.

The "bare" necessities of Survey Research. Only the basic information which you should study for the exam.

You can message/email me to get the summary for 4 euros. The summary includes all info from the slides/transparencies up until session 8 so far. notes from Pieters, and the thumbs up. Everything will be updated this week.

The hints provided by Pieters in his lectures. It includes the information that will probably be in the exam ("thumbs up"), and what he notes during class. I will update the document after each class (whenever he adds new hints).

This summary is written for the course Customer Insight Through Survey, before Survey Methodology (MSc. Marketing Marketing Management/Marketing Analytics Tilburg University). It contains all lectures (excl. spss steps) and in red some of the *exam* questions can be found!