Entrepreneurial Marketing

This is an elaborated summery of the book Entrepreneurial Marketing - an effectual approach of prof. Nijssen of the University of Technolgy in Eindhoven. It is obligatory to study for the exam of the course Entrepreneurial Marketing (1ZM120).

Summary of articles for the exam of the course Entrepreneurial Marketing (1ZM120). It consist of the summary of six articles you have to study for the exam.

Online textbook of Entrepreneurial Marketing - an effectual approach, needed for the course of Entrepreneurial Marketing (1ZM120)

Summary of the book: "Entrepreneurial Marketing - An effectual approach" by E.J. Nijssen. This summary includes the lectures at the TU/e as well. Very well structured and encloses everything that you will need to know for the exam.

This is a summary of the book Entrepreneurial marketing: An effectual approach, written by E.J. Nijssen. The summary covers the entire book (chapter 1-9). Additonally, a brief summary of 4 academic papers, supportive to the book (and part of the course), are added at the end of the summary. The articles are: Gourville 2006 - Eager sellers, Stoney buyers Leslie and Holloway 2006 - the sales learning curve Onyemah and Pesquera 2006 – What entrepreneurs get wrong Popovic 2004 – Launching the ...