Advanced marketing (ADVMAR)

A complete summary of the digital marketing book by Dave Chaffey. It's 100 pages for 10 chapters, and it contains the core definitions and structures for the concepts discussed in the book

This document is a complete and comprehensive summary of the chapters in the book: digital marketing by Chaffey (11th edition) ISBN: 1579.

This document is a comprehensive summary of the course advanced Marketing with incorporations of the book Digital Marketing by Chaffey, D., Ellis-Chadwick, F. (ISBN: 1579). This summary was made during the course: Advanced Marketing within the International Business Administration program.