Marketing for Beginners

A summary of the chapters 1-2-3-4-6-7-15 which you need to learn for the exam. It helped me to pass the exam.

Samenvatting en begrippen grondslagen van de marketing, hoofdstuk 1: wat is marketing, hoofdstuk 2: Analyseren van de markt, hoofdstuk 3: marketingomgeving, Hoofdstuk 4: koopgedrag, Hoofdstuk 6: marktsegmentatie en positionering, Hoofdstuk 7: productbeleid en diensten marketing, Hoofdstuk 8 productontwikkeling en Hoofdstuk 15 Internationale marketing

Summary about chapter 1 / 2 / 3 / 4 / 6 / 7 / 15 (English stream), block 2

A summary of the chapters 1 till 7 (excluding chapter 5) and 15 from the book 'Marketing Fundamentals', written by Verhage. All you need for the test in the first block of IBL!

summary chapter 1

This summary is based on the Marketing Fundamentals book and serves for the 1st year block 2 exam for the course "Marketing for Beginners".