Business and Marketing (IF2441)

HAS Den Bosch (HAS)

Hier vind je de beste samenvattingen om te slagen voor Business and Marketing (IF2441). Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.

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Models for strategic marketing
College aantekeningen • 4 pagina's • 2022

Learning objectives - You are able to regonise & define relevant strategic marketing options o How to grow business & where to compete - You are able to explain them meaning of the most relevant strategy models o Ansoff o Porter o Treacy & Wiersema o BCG o Ge/McKinsey (MABA) - You know some advantages & disadvantages of the different models - Understand the basics of a GTM strategy (not exam material)

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Marketing strategy 3 - Business Model Canvas - Value proposition Canvas - Marketing 4C’s - Marketing 4E’s - USP’s
College aantekeningen • 3 pagina's • 2021

- Business Model Canvas - Value proposition Canvas - Marketing 4C’s - Marketing 4E’s - USP’s