Hanzehogeschool Groningen (HANZE) • International Communication
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Vakken International Communication op de Hanzehogeschool Groningen (HANZE)
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Populaire samengevatte boeken Hanzehogeschool Groningen (HANZE) • International Communication
Ben Baarda • ISBN 9789001816964
Linda Beamer, Iris Varner • ISBN 9780071259484
Patrick De Pelsmacker, Maggie Geuens • ISBN 9780273773221
Jos van den Broek, Willem Koetsenruijter • ISBN 9789490947729
Liz Yeomans, Ralph Tench • ISBN 9780273715948
Nieuwste samenvattingen Hanzehogeschool Groningen (HANZE) • International Communication
IC 1.3 Media & Entrepreneurship 2019-2020 CC02 Theory Summary - summary includes all topics for Entrepreneurship and Media covered in block 1.3 of International Communication at Hanze University of Applied Sciences.
International communication block 2.3 notes. Including Internal communication, Politics, Economics, Research and Organizational theory
Theory – Event Management general lecture, Functional communication, Internal Communication,	Research, Economics Lecture 1& 2, Organisational cultures and Models and Visions on communication 
Summary and course notes for 1.4 Orientation to the Profession 2019-2020 OTP2 Theory
Marketing – the process by which companies create value for customers and build strong customer relationships to capture value from customers in return.
Marketing is NOT selling. 
Marketing process:
1.	Understand marketplace and customer needs and wants;
2.	Design a customer-driven marketing strategy;
3.	Construct a marketing program that delivers superior value;
4.	Engage customers, build profitable relationships and create customer delight.
5.	Capture value from customers to create profits a...
Summary of the exam from block 1.3 for International Communication. It covers the subjects of entrepreneurship and media.
Summary of the exam block 2.2 from the studies International Communication. 
Marketing communications: A European perspective: ch.1, ch.2, ch.10, ch.11, ch.12, ch.13, ch.14. 
Principles of marketing: p.460
Visual language: ch.4, ch.11
Summary for Intercultural Communication Theory (ICC) Lectures and books, for the study: International Communication year 1 block 2
This is my summary for Marketing Communication year 1 block 2 19/20 of the course International Communication at Hanze University of Applied Sciences.
English test end of block 1.4 required for you to pass the propaedeutic year. It's a copy of the real test in 2019. Contains all the questions, not the answers.
International Communication Hanzehogeschool. Year one block four. In the file, you find answers to all learning outcomes except economics. I used this to study for my final exam. All text is taken from lectures and seminars. All screenshots are taken from the powerpoints and books.