Maastricht University (UM) • Strategic Marketing
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All the articles summarized in one page. Includes Malhorta book.
Summary of Chapter 11 (Sampling: Design and Procedures) of Marketing Research: An applied orientation of Malhotra (sixth edition). Including relevant figures/tables from the book.
Summary of Chapter 10 (Questionnaire and form design) of Marketing Research: An applied orientation of Malhotra (sixth edition). Including relevant tables/figures from the book.
Summary of Chapter 9 (MEASUREMENT AND SCALING: NONCOMPARATIVE SCALING TECHNIQUES) of Marketing Research: An applied orientation of Malhotra (sixth edition). Including relevant tables from the book.
Summary of Chapter 7 of Marketing Research: An applied orientation of Malhotra (sixth edition). Including relevant tables from the book.
Summary of Chapter 3 of Marketing Research: An applied orientation of Malhotra (sixth edition). Including relevant tables from the book.
Summary articles consumer psychology/customer analysis EBC4079. Year 2017/2018