Samenvatting
International Marketing Summary of ALL CHAPTERS 1–19
- Instelling
- Rijksuniversiteit Groningen (RuG)
This is a summary for the course International Marketing for International Business at the Unversity of Groningen. The summary is 40 pages long and covers the material for the 17th edition of the book Principles of Marketing by Gary Armstrong and Philip Kotler. This summary covers the following 1...
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