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IAB Digital Sales Training Exam Questions and Answers 100% Verified.
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cost per thousand (CPM) Formula - ANSWER-Cost X 1000 / Impressions set cost for 1000 impressions delivered Cost Per CLick (CPC) Forumula - ANSWER-Cost / Clicks Effective Cost Per Thousand (eCPM) Formula - ANSWER-Total Cost / Total Impressions X 1000 Click Through Rate (CTR) Forumula - A...
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