Samenvatting
Summary articles Marketing (Keller, 1993) & (Smith et al., 2010)
- Vak
- Marketing
- Instelling
- Radboud Universiteit Nijmegen (RU)
English written! Keller (1993), “Conceptualizing, measuring, and managing customer-based brand equity,” Journal of Marketing, 57, 1-22 Smith et al. (2010), “The new marketing myopia,” Journal of Public Policy & Marketing, 29, 4-11
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