Samenvatting
Consumer Behaviour COMPLETE summary (Consumer Behaviour 6th edition all chapters)
- Instelling
- Hogeschool Utrecht (HU)
I summarised all relevant chapters of the course book 'Consumer Behaviour 6th edition' by Hoyer, Maclnnis & Pieters and added my notes from the weekly lectures. The document is structured by week and session, so very easy to follow.
[Meer zien]