Samenvatting
Summary International Marketing Final - Kotler and Armstrong
- Instelling
- Rijksuniversiteit Groningen (RuG)
A very good written summary of the course International Marketing, other than most summary's, this one is written from the book of Kotler and Armstrung. Which is used in the 1st year of IB at the RUG in 2016 / 2017.
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