Samenvatting
International Marketing summary Kotler : Ch. 1, 2, 3, 5, 7, 18, 19
- Instelling
- Rijksuniversiteit Groningen (RuG)
the summary covers chapters. 1, 2, 3, 5, 7, 18 and the first part of 19 Principles of Marketing sixteenth edition Philip Kotler • Gary Armstrong
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