Samenvatting
Business marketing management H7-10
Wim Biemans 7e druk
Inhoudsopgave
7 Communicatiemanagement ....................................................................................................................................... 2
7.1 Communicatiestrategie en -planning ............................................................................................................................................................. 2
7.2 Een-op-een communicatie: direct marketing ................................................................................................................................................. 2
7.2.1 Direct mail ............................................................................................................................................................................................. 2
7.2.2 E-mail marketing ................................................................................................................................................................................... 2
7.2.3 Telemarketing........................................................................................................................................................................................ 3
7.3 Een-op-een communicatie: online content marketing ................................................................................................................................... 3
7.4 Massacommunicatie: reclame ........................................................................................................................................................................ 3
7.4.1 Reclame media ...................................................................................................................................................................................... 3
7.4.2 Het beoordelen van zakelijke reclame ................................................................................................................................................... 3
7.4.3 Gebruik van reclamebureaus ................................................................................................................................................................. 3
7.5 Massacommunicatie: vakbeurzen .................................................................................................................................................................. 3
7.5.1 Management van vakbeurzen ............................................................................................................................................................... 4
7.5.2 Showrooms............................................................................................................................................................................................ 4
7.6 Massacommunicatie: public-relations............................................................................................................................................................ 4
7.7 Gesynchroniseerde communicatie ................................................................................................................................................................. 4
Business marketing management H7-10
Wim Biemans 7e druk
Inhoudsopgave
7 Communicatiemanagement ....................................................................................................................................... 2
7.1 Communicatiestrategie en -planning ............................................................................................................................................................. 2
7.2 Een-op-een communicatie: direct marketing ................................................................................................................................................. 2
7.2.1 Direct mail ............................................................................................................................................................................................. 2
7.2.2 E-mail marketing ................................................................................................................................................................................... 2
7.2.3 Telemarketing........................................................................................................................................................................................ 3
7.3 Een-op-een communicatie: online content marketing ................................................................................................................................... 3
7.4 Massacommunicatie: reclame ........................................................................................................................................................................ 3
7.4.1 Reclame media ...................................................................................................................................................................................... 3
7.4.2 Het beoordelen van zakelijke reclame ................................................................................................................................................... 3
7.4.3 Gebruik van reclamebureaus ................................................................................................................................................................. 3
7.5 Massacommunicatie: vakbeurzen .................................................................................................................................................................. 3
7.5.1 Management van vakbeurzen ............................................................................................................................................................... 4
7.5.2 Showrooms............................................................................................................................................................................................ 4
7.6 Massacommunicatie: public-relations............................................................................................................................................................ 4
7.7 Gesynchroniseerde communicatie ................................................................................................................................................................. 4
