Tentamen (uitwerkingen)
Consumer Behavior ch. 14 Questions and Answers High Distinction 2023
- Vak
- Instelling
purchase involvement - -the level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase. its a temporary state. -product involvement - -the personal relevance of a particular product category, can be involved in brand and still have low purc...
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