Samenvatting
Global Marketing Samenvatting van Artikelen
- Vak
- Global Marketing
- Instelling
- Radboud Universiteit Nijmegen (RU)
Lecture 1: Introduction to global marketing strategy Art.: Convergence and divergence: Developing a semi-global marketing strategy (Douglas & Craig) Lecture 2: Operationalization of culture in international marketing research 5 Art.: Cross-cultural research in international marketing: clearing up...
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