Samenvatting
Online Marketing: summary Principles of Direct and Database Marketing chapter 1-14 (Eng)
- Vak
- Online Marketing
- Instelling
- Tilburg University (UVT)
Chapter 1: What is direct and digital marketing? Chapter 2: The database Chapter 3: The customer database: analysis and applications Chapter 4: Using external databases in direct marketing Chapter 5: Direct marketing objectives and strategies Chapter 6: The strategic influences on direct and digita...
[Meer zien]