VWP

An overview of various concepts and processes of media planning and research used in integrated marketing communication, including paid media, earned media, owned media, shared media, converged media, budget allocation, media plan, media objectives, media strategies, media buying, and campaign evaluation.

An overview of various AI concepts and tools used in creating marketing contents, including benefits of AI marketing, limitations of AI, future of AI, types of AI contents, Text-Based Content Generation, Image and Video Content Generation, Audio Content Generation, AI Graphic Design, AI Content Summarizers, AI Translation Tools, AI Content Optimization, and AI Social Media Content Generation.

An overview of various elements and steps in developing contents for integrated marketing communication, including campaign brief, video content, audio content, print content, advertisements, television commercials, radio commercials, writing a script, writing a storyboard, designing a website, public relations, press releases, social media news releases, video news releases, digital advertisements, digital marketing, search engine marketing, search engine optimization, pay-per-click advertising...

An overview of various elements and steps in developing an integrated marketing communication plan, including situation analysis, target audiences, buyer persona, IMC goals and objectives, IMC strategies, action plan, corporate social responsibility, budget and resources, and measurement and evaluation.

An overview of various elements and steps in the IMC planning process, including situation analysis, environmental analysis, PEST, PESTLE and PRESTCOM model, SWOT analysis, brand consumption analysis, geographic analysis, seasonal analysis, resource analysis, communication analysis, media analysis, cultural and social analysis, risk analysis, and contingency planning.

An overview of various research methods used in promotional management and integrated marketing communication, including benefits of research, examples of marketing research, types of research, primary and secondary research, quantitative and qualitative research, basic and applied research, exploratory and conclusive research, marketing research process, neuromarketing research, and ethics in research.

An overview of IMC agency functions and processes, including Account Management, Strategic Planning, Creative Department, Media Planning and Buying, Public Relations, Digital Marketing, Social Media Management, Event Management, Data Analytics, Budget setting, AIDA Model of Marketing Communication, Communication Strategies, Developing Core Messages, Campaign Execution, and Scenario Planning.

An overview of various integrated marketing communication mix, including advertising, public relations, sales promotion, personal selling, direct marketing, trade show marketing, digital marketing, user-generated content, content marketing, influencer marketing, visual merchandising, and guerilla marketing.