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Class notes

Full Course - Promotional Management & Integrated Marketing Communication - Spring 2024
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55

May 2024

2023/2024
This course provides an overview of promotional management within the framework of integrated marketing communication (IMC), including advertising, public relations, sales promotion, personal selling, direct marketing, trade show marketing, digital marketing, AI marketing, user-generated content, content marketing, influencer marketing, visual merchandising, and guerilla marketing. The course will also examine the process by which promotional or integrated marketing communications programs are p...
VWP
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Presentation

Overview of Promotional Management and Integrated Marketing Communication - Spring 2024
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25

May 2024

2023/2024
This presentation provides an overview of the fundamental concepts and principles of promotional management and integrated marketing communication, including brand identity, emerging trends in IMC, impact of AI on IMC, brand messaging, cultural and linguistic challenges, adapting to technological changes, global perspectives, sustainability and social responsibility, augmented & virtual reality, data analysis and insights, predictive analytics, and content creation & optimization.
VWP
$8.49 More Info

Presentation

Full Course - Promotional Management and Integrated Marketing Communication - Spring 2024
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419

May 2024

2023/2024
This course provides an overview of promotional management within the framework of integrated marketing communication (IMC), including advertising, public relations, sales promotion, personal selling, direct marketing, trade show marketing, digital marketing, AI marketing, user-generated content, content marketing, influencer marketing, visual merchandising, and guerilla marketing. The course will also examine the process by which promotional or integrated marketing communications programs are p...
VWP
$15.94 More Info

Presentation

Ethical & Social Responsibility in Marketing - Spring 2024
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24

May 2024

2023/2024
An overview of various concepts of ethics and social responsibility in marketing, including ethical guidelines, and ethical principles.
VWP
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Presentation

Strategic Risk & Crisis Communication - Spring 2024
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22

May 2024

2023/2024
An overview of how a strategic plan is developed to effectively manage a crisis or high-risk situations, including corporate risk communication, national risk communication, public health risk communication, strategic risk communication plan, and reputation management.
VWP
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Presentation

Leveraging the 7Ps for IMC - Spring 2024
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35

May 2024

2023/2024
An overview of various ways the 7ps framework influences the development of effective IMC campaigns, including product strategies, pricing strategies, promotion strategies, place or distribution strategies, people strategies, process strategies, physical evidence, product development & management, product life cycle management, and product portfolio.
VWP
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Presentation

Interaction of Branding & IMC - Spring 2024
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22

May 2024

2023/2024
An overview of various ways branding influences the development of effective IMC campaigns, including brand identity, brand equity, visual elements, brand image, brand positioning, unique value proposition, unique selling proposition, corporate branding, product branding, personal branding, cause branding, social branding, co-branding, brand extension, brand stretching, brand architecture, and brand strategy.
VWP
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Presentation

Influence of Consumer Behavior on IMC - Spring 2024
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23

May 2024

2023/2024
An overview of various ways consumer behavior influences the development of effective IMC campaigns, including consumer decision process, types of information search, consumer involvement, influences on buying behaviors, types of buying behaviors, identifying purchase options, pre-purchase evaluation criteria, new production adoption, and reducing post-purchase dissonance.
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Presentation

Persuasion Strategies in IMC - Spring 2024
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35

May 2024

2023/2024
An overview of various persuasion strategies used in IMC campaigns, including slice of life strategy, fantasy and adventure, informative strategy, testimonial strategy, celebrity appeal, bandwagon or majority belief, expert endorsements or scientific evidence, glittering generalities, poisoning the well, intensifiers, hyperbole, rhetorical questions, association principle or emotional transfer, snob appeal or status appeal, humor appeal, fear appeal, appeal to tradition or nostalgia, card stacki...
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Presentation

Measuring Effectiveness of IMC Campaigns - Spring 2024
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21

May 2024

2023/2024
An overview of various methods and processes used in measuring the effectiveness of IMC campaigns, including message testing, concept testing, copy testing, quality of outputs, quality of outcomes, key performance indicators, sentiment analysis, geo-location analysis, and marketing mix modeling.
VWP
$8.49 More Info