Presentation
The Role of Research in IMC - Spring 2024
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Pages
46
Uploaded on
04-05-2024
Written in
2023/2024
An overview of various research methods used in promotional management and integrated marketing communication, including benefits of research, examples of marketing research, types of research, primary and secondary research, quantitative and qualitative research, basic and applied research, exploratory and conclusive research, marketing research process, neuromarketing research, and ethics in research.
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Institution
Promotional Management
Course
Promotional Management
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Written for
- Institution
- Promotional Management
- Course
- Promotional Management
Document information
- Uploaded on
- May 4, 2024
- File latest updated on
- May 5, 2024
- Number of pages
- 46
- Written in
- 2023/2024
- Type
- PRESENTATION
- Person
- Unknown
Subjects
- promotional management
- marketing research
- neuromarketing research
- spring 2024
- presentation
- lecture slides
-
integrated marketing communication
-
quantitative and qualitative research
-
lecture notes
$8.49
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